Adam Reiter Email & Phone Number

United States

Focus on the 5 F's:- Family- Friends- Fitness/Health- Fun (Travel)- Finance

United States

At Spectrum Brands I was the National Account Manager managing the Hardware & Home Improvement brands on Amazon. HHI brands include Kwikset, Baldwin, Pfister and National Hardware -- superior products that provide innovative solutions in locksets, builders’ hardware and plumbing. As a key member of the Spectrum Brands eCommerce Team it was crucial to be an organized, analytical, and detail-oriented individual. I directly and consistently engaged with many departments and individuals at Amazon… Show more At Spectrum Brands I was the National Account Manager managing the Hardware & Home Improvement brands on Amazon. HHI brands include Kwikset, Baldwin, Pfister and National Hardware -- superior products that provide innovative solutions in locksets, builders’ hardware and plumbing. As a key member of the Spectrum Brands eCommerce Team it was crucial to be an organized, analytical, and detail-oriented individual. I directly and consistently engaged with many departments and individuals at Amazon and internal teams at Spectrum to successfully manage and grow Spectrum's HHI brands on Amazon. Focusing on consumer needs, marketing initiatives, product development roadmaps, customer pilots and supply chain innovation to drive the performance of HHI brands on Amazon were key to growth factors.- Developed, executed and exceeded the annual net sales and profit goals for Amazon- Owned the ecommerce and omni-channel strategies focusing on long-term, sustainable growth- Established and maintained productive working relationships with Amazon- Continuously assessed and adjusted strategies and execution methods Identified consumer-centric opportunities focusing on innovation and collaboration with Amazon while assessing Amazon programs to determine participation levels- Drove internal support and partnerships to develop retailer centric capabilities- Developed and delivered distribution, promotion, merchandising, and pricing strategies- Identified selection and marketing gaps, analyzed opportunities including B2B, bundles, and product innovation to drive incremental category growth bridging marketing needs with business unit capabilities- Partnered with internal teams to effectively and efficiently manage day to day execution- Communicated Amazon business results providing weekly, monthly, quarterly and annual updates- Assisted in developing consumer and Amazon insights with brand/marketing teams to develop shopping behavior and product development strategies Show less

Portland, Oregon Area

- As an eCommerce consultant, I help companies navigate the Amazon Eco System to overcome challenges leading to great successes and the desired result of profitable sales growth. Leveraging my extensive CPG and eCommerce knowledge, experience, professional and personal relationships I assist in managing internal and external demands and requirements for win/win outcomes to build strong customer and consumer connections resulting in great long-term value for all.

Portland, Oregon Area

- Marketplace Ignition is a leading strategy consulting company helping retailers and brands increase their business on Amazon and other online marketplaces. With offices in Seattle and Atlanta they work with over 450 brands representing over two million sku's and $3 billion in annual revenue on Amazon. In May, 2017 WPP's digital agency POSSIBLE acquired Marketplace Ignition.- As a Senior Consultant focusing on Brand Strategy I worked with companies like GSK, ConAgra, World Kitchen and Wahl… Show more - Marketplace Ignition is a leading strategy consulting company helping retailers and brands increase their business on Amazon and other online marketplaces. With offices in Seattle and Atlanta they work with over 450 brands representing over two million sku's and $3 billion in annual revenue on Amazon. In May, 2017 WPP's digital agency POSSIBLE acquired Marketplace Ignition.- As a Senior Consultant focusing on Brand Strategy I worked with companies like GSK, ConAgra, World Kitchen and Wahl leveraging my years of major brand management experience and success analyzing their current business and creating plans that determine the best strategy to implement in order to “win” and grow their business charting a path to profitable sales on Amazon. Show less

United States

I was an eCommerce consultant leveraging over 30 years of CPG experience at Gillette, Procter & Gamble, Reckitt Benckiser and Compass Marketing.

Annapolis, Md

- Worked with clients to navigate within and coordinate with Amazon to maximize sales- Leveraged my eCommerce experience and relationships to develop online strategies for clients supported by Compass Marketing- Worked both internally at Compass and externally with key clients to set priorities and guide the path to success- Managed relationships with key personnel at both the clients being serviced and the eCommerce platforms being leveraged to establish sales goals and implement… Show more - Worked with clients to navigate within and coordinate with Amazon to maximize sales- Leveraged my eCommerce experience and relationships to develop online strategies for clients supported by Compass Marketing- Worked both internally at Compass and externally with key clients to set priorities and guide the path to success- Managed relationships with key personnel at both the clients being serviced and the eCommerce platforms being leveraged to establish sales goals and implement promotional and marketing plans resulting in a positive outcome for the customer, the client being serviced and Compass Marketing- Assisted team personnel to successfully resolve issues and challenges both internally and externally on an ongoing basis Show less

Camas, Wa

- Managed all RB Health, Hygiene & Home brands at Amazon.com including AmazonFresh, Pantry and Business - Brands included Lysol, Finish, Air Wick, Rid-X, Resolve, Mucinex, MegaRed, Move Free, Digestive Advantage, Airborne, Schiff, Clearasil, Veet, Durex, K-Y, Amope and many more- Single Point Of Contact between RB and Amazon including managing all relationships with VM's - Managed work plan priorities for Amazon SVS who supported RB's business at Amazon- Responsible for… Show more - Managed all RB Health, Hygiene & Home brands at Amazon.com including AmazonFresh, Pantry and Business - Brands included Lysol, Finish, Air Wick, Rid-X, Resolve, Mucinex, MegaRed, Move Free, Digestive Advantage, Airborne, Schiff, Clearasil, Veet, Durex, K-Y, Amope and many more- Single Point Of Contact between RB and Amazon including managing all relationships with VM's - Managed work plan priorities for Amazon SVS who supported RB's business at Amazon- Responsible for achieving gross sales quota while balancing net revenue and promotional trade spending at Amazon - Grew sales from $13MM in 2013 to over $27MM in 2014, $56MM in 2015; 2016 goal of $108MM - Proactively managed the full year P&L with the objective being to maximize sales, distribution and support in all categories- Developed and implemented merchandising and marketing programs to profitably build sales of all RB brands - Created and implemented strategic business plans while improving operational efficiencies to drive profitable sales growth - Leveraged creativity and relationships to develop unique multi-brand scale events like a Spring Into Summer Wellness promotion which increased sales and shares while driving trial and loyalty of an assortment of RB brands - Ran a successful Spring Cleaning promotion in partnership with Georgia Pacific - Implemented numerous exclusive offers leveraging Amazon Family, Student, and Supply- Worked internally at RB and with Amazon to create unique SIOC’s to reduce supply chain costs to maximize efficiencies - First SIOC for Lysol Wipes was successfully launched in August, 2014 with more to follow in multiple categories in 2016- Launched new Amope brand with phenomenal success at Amazon who was the first exclusive retailer in the US to carry it - Implemented a Facebook Giveaway and Kindle Ad leveraging Lightening Deals, Media & Merch - Coordinated with AMG to run ODM (Offer Driven Media) and leverage Merch. on all promotions Show less

Portland, Oregon Area

- Worked with Amazon.com including Fresh and Pantry, Drugstore.com and Quidsi (Diapers.com, Soap.com and Wag.com)- Grew Baby Care sales from $17 million to over $80 million in the first three years calling on Amazon- Managed numerous P&G categories and brands including Baby Care (Pampers and Luvs), Fabric Care (Tide, Downy and Bounce), Family Care (Charmin and Bounty) Home Care (Swiffer, Cascade, Mr. Clean and Febreze), Oral Care (Crest, Oral-B and Braun), Feminine Care (Always and… Show more - Worked with Amazon.com including Fresh and Pantry, Drugstore.com and Quidsi (Diapers.com, Soap.com and Wag.com)- Grew Baby Care sales from $17 million to over $80 million in the first three years calling on Amazon- Managed numerous P&G categories and brands including Baby Care (Pampers and Luvs), Fabric Care (Tide, Downy and Bounce), Family Care (Charmin and Bounty) Home Care (Swiffer, Cascade, Mr. Clean and Febreze), Oral Care (Crest, Oral-B and Braun), Feminine Care (Always and Tampax), PHC (Prilosec, Align, Pepto Bismol and Vick’s), Duracell and Iams - Worked with the Brand Teams to create some of the first CPG SIOC’s available including Tide, Oral-B/Braun and Duracell - Executed multi-brand company wide scale events - Single Point Of Contact for all P&G Brands at AmazonFresh - Created and implemented a Trial Size Sampling Program leveraging brands across a multitude of P&G categories Show less

Portland, Oregon Area

- Managed all P&G Oral Care and Gillette Grooming Products at Fred Meyer totaling over $30 million in sales- Grew sales and shares by developing and implementing effective and unique Promotional Plans and Programs- Successfully launched Fusion, M3 Power and Venus Shaving Systems- Communicated D2P2 objectives to and worked with Retail Sales Organization

- Managed all aspects of Gillette Grooming Division sales to The Kroger Company- Increased sales from $16.5 million in 1996 to $19.9 million in 1998- Successfully launched Gillette MACH3 Shaving System- Communicated within Gillette and Kroger to maximize D2P2M1 Opportunities- Consistently exceeded sales, share, distribution and display goals earning nine trips in Gillette’s elite Winners Circle Contest as well as winning many Display Contests- Successfully presented and… Show more - Managed all aspects of Gillette Grooming Division sales to The Kroger Company- Increased sales from $16.5 million in 1996 to $19.9 million in 1998- Successfully launched Gillette MACH3 Shaving System- Communicated within Gillette and Kroger to maximize D2P2M1 Opportunities- Consistently exceeded sales, share, distribution and display goals earning nine trips in Gillette’s elite Winners Circle Contest as well as winning many Display Contests- Successfully presented and managed numerous consumer sweepstakes events resulting in millions of dollars of incremental sales resulting in increased volume and share Show less

Rochester, New York Area

- Expanded Gillette’s business at American Sales Company (Ahold) and all of its divisions- Created and implemented the first Challenge Event Sweepstakes Consumer Promotion leveraging account charitable associations- Massive store displays and contests supporting these $25,000 Challenge Events grew sales and shares to new levels- The program that I created was rolled-out in year #2 as a National program following my success

Greater Chicago Area

- Interviewed, hired, trained and managed a team of Retail Sales Reps in Illinois, Indiana and Wisconsin- Managed all Chicago and Indianapolis broker support, establishing and evaluating all sales and support goals- Conducted all broker sales meetings and new item presentation meetings

Greater Chicago Area

- Successfully launched the revolutionary Sensor shaving system at key accounts- Initiated and managed The Gillette Company's first broker contract

Greater Chicago Area

- Capitalized on all sales opportunities building Gillette business at direct accounts

Greater Chicago Area

- Aggressively grew Gillette sales at small direct accounts and retail outlets