Adam Gordon

Adam Gordon Email and Phone Number

Director of Advertising Sales @ AccuWeather
Los Angeles, CA, US
Adam Gordon's Location
Los Angeles, California, United States, United States
About Adam Gordon

With over 28 years of experience in digital media sales, I am a quintessential early adopter and sales leader.

Adam Gordon's Current Company Details
AccuWeather

Accuweather

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Director of Advertising Sales
Los Angeles, CA, US
Website:
accuweather.com
Employees:
529
Adam Gordon Work Experience Details
  • Accuweather
    Director Of Advertising Sales
    Accuweather
    Los Angeles, Ca, Us
  • Talkshoplive®
    Vice President Of Sales, Branded Content
    Talkshoplive® Aug 2024 - Present
    Los Angeles, Ca, Us
    We make ALL moments shoppable!
  • Linqia
    Lead Brand Partner
    Linqia Aug 2021 - Aug 2024
    San Francisco, California, Us
    Senior Sales Lead for the Western Region calling on brand marketers, creative shops and media agencies. Serve as a consultant to help clients ideate their influencer marketing strategy, planning and activation. Highest billing sales lead for 2023. Primary focus is driving revenue with marquee accounts such as Viator, California Milk Advisory Board, The Wine Group, YUM! Brands, NBCU, Wyndham Hotels & Toyota. I feel extremely lucky to work with such a smart, kind and collaborative team of visionaries.
  • Hyfn
    Vice President Of Strategic Sales
    Hyfn May 2019 - May 2021
    Los Angeles, Ca, Us
    Led all client-related sales and account strategy for Nexstar Social's HYFN agency increasing revenue 54% YOY even with Covid business constraints. Successfully cross-sold other Nexstar Digital products with a focus on data science. Core verticals included Insurance, US Govt, Consumer Electronics & Auto. Strong history driving early product adoption & 100% + investment increase by many of our clients.
  • Ranker
    Vice President Of Sales
    Ranker Jan 2018 - Apr 2019
    Los Angeles, Ca, Us
    Managed National sales org across all regions calling on both programmatic and direct investment decision makers. Grew brand business from under 10% to 45% of revenues and increased RPV by 280%, both programmatic and guarantee. In addition to hiring, training and supervising the sales team I was also the top producer. Closed largest IO and PMP in company history. Created new ad products which have driven significant lift in CPM’s.
  • Cafemedia
    Vice President Of Sales
    Cafemedia Feb 2017 - Jan 2018
    New York, New York, Us
    Member of senior sales team tasked with repositioning CafeMedia as the #1 women’s lifestyle destination online. Manage teams in both East and West coast markets. Focus on selling branded content, influencer marketing, programmatic and mobile solutions across client enterprise and agency stakeholders. Expanded client based by 50% while increasing YOY revenues by 150%.
  • Groupm
    Director Of Western Region
    Groupm Jun 2014 - Feb 2017
    New York, Us
    1st mobile specific ad serving platform and analytics provider for the world’s top brands and their agencies. Built the West coast business and established Medialets as the authority in mobile advertising measurement and analytics. Utilized strategic, consultative approach to implement enterprise level activation across marquee retail, auto, QSR, finance & CPG clients. Grew revenue 233% annually.
  • Guardian News & Media
    Senior Vice President Of Sales
    Guardian News & Media Feb 2012 - May 2013
    London, Gb
    1st executive to achieve success in the US digital marketplace after prior unsuccessful attempts. Rebuilt and upgraded the marketing and sales organizations.Grew annual revenue by over 400% with F500 clients. Successfully repositioned brand from a UK news source to that of a global media partner with a strong US edition.Implemented gorilla marketing campaigns utilizing traditional and social media to drive brand affinity.
  • Radar Online
    Chief Revenue Officer
    Radar Online Feb 2009 - Oct 2010
    Completely transformed and repositioned Radar Magazine into radaronline.com. Oversaw both marketing and sales organizations. Created suites of sponsorships that commanded the highest rates and category share in the competitive set.
  • Worldnow
    Chief Revenue Officer
    Worldnow Sep 2007 - Feb 2009
    Long Island City, Ny, Us
    Successfully re-designed, rebuilt and scaled sales, editorial, operations and marketing departments. Doubled annual revenue by closing deals with new clients including McCormick Spices, Ford, AT&T, Verizon, Bank of America, Unilever and Blackberry. Transformed corporate identity from a small local brand into a comprehensive regional and national news publisher.
  • Thomson Reuters
    Vice President Of Marketing And Sales
    Thomson Reuters Sep 2006 - Sep 2007
    Toronto, On, Ca
    Led pilot program to test first ever advertising business within Thomson’s workflow products (Thomson One & Westlaw). Developed advertising infrastructure and products. Sold out all charter sponsorship opportunities.
  • Internet Broadcasting
    Vice President Of National Ad Sales
    Internet Broadcasting May 2002 - May 2006
    Saint Paul, Mn, Us
    1st successful sales organization to monetize local TV station brands in the national digital market. Sold both digital only and 360 sponsorships products leveraging both broadcast and digital platforms. Surpassed all revenue goals by breaking regional and national brands. Partnered with NBC Universal to re-launch accesshollywood.com
  • About.Com
    Vice President Of Ad Sales
    About.Com Feb 2000 - May 2002
    New York, Ny, Us
    Ran East Coast and Midwest sales for one of the fastest growing brands in the market. Doubled revenue every six months by closing deals with F500 brands. Led integration of regional sales teams with Primedia’s acquisition of About.com in 2001.
  • Women.Com
    Prerred Accounts Specialist
    Women.Com May 1997 - Apr 2000
    Highest grossing sales executive in company history with a list solely included strategic F100 clients. Sold both digital only and 360 sponsorships leveraging Hearst print brands. Closed the largest client integration in company history.

Adam Gordon Skills

Digital Media Digital Marketing Advertising Online Advertising Advertising Sales Digital Strategy Start Ups Mobile Marketing Business Development Online Marketing Sales Leadership Integrated Marketing Sponsorship Mobile Advertising Management Television Strategic Partnerships Media Planning Marketing Strategy Brand Development E Commerce Web Analytics New Media Content Strategy Digital Media Sales Sem Lead Generation Ppc Email Marketing Search Engine Marketing Sponsorship Development Sales Management Revenue Recognition Demand Generation Media Sales Strategic Sales

Adam Gordon Education Details

  • University Of Maryland
    University Of Maryland
    Marketing

Frequently Asked Questions about Adam Gordon

What company does Adam Gordon work for?

Adam Gordon works for Accuweather

What is Adam Gordon's role at the current company?

Adam Gordon's current role is Director of Advertising Sales.

What is Adam Gordon's email address?

Adam Gordon's email address is ad****@****ets.com

What is Adam Gordon's direct phone number?

Adam Gordon's direct phone number is +191735*****

What schools did Adam Gordon attend?

Adam Gordon attended University Of Maryland.

What skills is Adam Gordon known for?

Adam Gordon has skills like Digital Media, Digital Marketing, Advertising, Online Advertising, Advertising Sales, Digital Strategy, Start Ups, Mobile Marketing, Business Development, Online Marketing, Sales, Leadership.

Who are Adam Gordon's colleagues?

Adam Gordon's colleagues are John Mark Newhouse, Donald A., Chris Henley, William Brownii, Dustin Stein, Misti Pike, Icp-Acc, Cal, Amanda Fink.

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