I help Marketing departments & Events teams solve the problem of how to keep front of mind of customers and prospects by providing creative promotional merchandise that MATCHES the Brand's image and is RELEVANT to the target audience.We encourage customers to never settle for second best merchandise - just because the same giveaway has always been used! Standard catalogues are fine but what if there were products that produced a better result? Working in partnership with these departments creates a better understanding and therefore more effective merchandise!What can we achieve we promotional merchandise?IMPROVED IMPRESSION - industry research suggests that over half of recipients said their impression of the company improved after receiving a branded promotional gift.IMPROVED RETURN ON INVESTMENT - The ROI on promotional products delivered a better return on investment than radio and outdoor advertising, and is equal to TV and print. However, merchandise benefits from requiring significantly less investment.MINIMAL COST PER IMPRESSION - almost 90% of recipients have kept a branded product for at least a year! INCREASED POTENTIAL SALES - over 70% on recipients say they are likely to do business with a company that gifted them a useful and relevant branded product.If you would like to chat about any of the above then please do feel free to pop me a message on LinkedIn or email me on adam@initialincentives.com