• Responsible for the strategic direction and oversight on all lead generation, email marketing and display advertising client campaigns.• Manage a team of 12-15 consisting of client services, marketing strategy and media and am ultimately responsible for both fulfillment and growth of $30MM in client contracts annually.• Clients include Bayer, Pfizer, Sanofi, Roche, AbbVie, Abbott and Johnson & Johnson among others.

• Create and present $1mm+ multi-channel marketing campaigns to current clients to help them increase student enrollments and reach their revenue goals.• Oversee team comprised of 5+ people spanning account management, media management, strategy and business intelligence to ensure client expectations are met and the promised ROI is realized.• Coordinate and execute presentation of campaign performance and provide recommendations for future growth to clients and key stakeholders.• Serve as the high level client contact and receive any/all feedback relating to campaign performance or company/team personnel.

• Use client's customer data to create segmentation strategies and audience profiles that drive the marketing campaign planning.• Track campaign performance and ROI and provide Datamark team with strategic recommendations to optimize the campaign (spend, geographies, channels, timing / cadence, audiences, creative testing, etc.).• Strategy lead on Bridgepoint Education in addition to serving as the strategist for all business development.• Oversee the creation of all new business proposals and present our recommendations to the prospective clients.

• Worked with the digital marketing group on the McDonald's account.• Provided insight and strategic recommendations on the creation of customer loyalty program integrating mobile and POS technologies.• Researched existing / emerging technologies as well as explored and presented to potential partners.

• Conducting personal interviews, observations and focus groups with customers, associates and management in 12 stores across the Midwest with the goal of fully understanding the in-store customer experience.• Based on the findings, creating a mobile marketing strategy to provide customers and associates with information and tools to enhance the overall in-store experience and simplify the purchase process.

• Managed a number of clients across a number of industries, including BD Medical, Questar Gas and USANA Health Sciences.• Produced and presented marketing plans that included both traditional and nontraditional media, interactive, public relations, research, guerilla and database marketing to help clients achieve both their short term and long term financial goals.• Wrote detailed and engaging strategic / creative briefs and worked with the creative team to present executions to clients.• Planned and managed client’s annual budgets and billing.

· Assisted in writing portions of marketing plans for both potential and existing clients. · Assisted account managers in creating estimates, contact reports, work briefs and detailed project timelines.

· Conducted secondary research to gather and evaluate market data for current and prospective clients. · Assembled competitive positioning analysis with creative strategy recommendations for a large national bank. · Compiled and summarized monthly client billing. · Interfaced directly with select clients on a day-to-day basis.

• Produced master media editorial calendars.• Completed competitive advertising and retail pricing analyses.• Tracked client product leads and their sources.