Adam Hartman Email & Phone Number

Florida, United States

Clearwater, Florida

Key member of the marketing team accountable for serving as the channel strategist and go-to-market lead for the Personal Systems Group product line. Provide account management services for HP’s largest market distributor worldwide, TD Synnex. Manage and mentor staff and hold P&L accountability for the account. Emphasis on maximizing product P&L including revenue and margin for a portfolio generating more than $XB in annual revenues.Leadership Engagement ▬▬▬▬▬▬▬▬▬▬▬✓ Direct a team of selling professionals and grow the HP business overall by developing deep strategic relationships with partners.✓ Actively engage HP resources and senior executives to build strategic relationships with the partner which ensures long-term business opportunities for HP.✓ Develop partner strategic plans to grow the business and HP's share, as well as inspire and motivate the partner’s sales force.* continued below *

* continued from above *Key Marketing Initiatives▬▬▬▬▬▬▬▬▬▬▬✓ Serve as the expert and subject matter expert to TD Synnex for a wide range of extremely complex information regarding product, services, and software transitions, promotions, and configurations. Establish and maintain account plans to promote sales growth.✓ Integrate HP offerings to become a key part of the partner's business and offer highly innovative solutions. Co-sell the HP brand to end customers when needed.✓ Leverage partner solution stacks, partner intellectual property, and other capabilities (off-shore/near shore, etc.) to broaden the HP footprint in targeted industries and/or customers.✓ Provide the business rationale and risk assessment for making HP investments in the partner.Select Accomplishments/Recognition▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Consistently exceed quota for HP products, services and software leveraging a deep understanding of HP’s key business rules, and alignment with HP go-to-market strategies, partner segmentation, key programs & initiatives, structure and business model.✓ US Distribution HP Way Award Q3 “You Always have Ideas Badge” for removing roadblocks in our sales strategies.✓ Digital Transformation Achievement “Aiming for the Extraordinary Badge” for exceptional work on driving digital transformation initiatives within our organization as well as TD Synnex.✓ Execute best-in-class Partner Management initiatives by developing, deploying and executing additional sales programs, as well as changing go-to-market strategies and capabilities.✓ US Commercial Channel “Owning Award” for reengineering go-to-market strategies at Tech Data.✓ Tech Data Partner Survey “Amazing the Customer Badge” for attaining high customer satisfaction scores and recognized as someone who reflects tremendous value✓ Growth Mindset Achievement “Imaging in the Future Badge” for mentorship and driving for personal growth.

Promoted to serve as the channel strategist and go-to-market lead for Enterprise Infrastructure products throughout North America. Managed a staff of 6 direct reports and held full P&L accountability for a portfolio generating more than $548MM in annual revenues. Emphasis on maximizing product P&L including revenue and margin.✓ Created the GTM Channel strategy with emphasis on sales growth and operational performance. Attained consistent sales growth of over 100% each year. ✓ Established, developed and maintained effective working relationships with key partners and North America distributors. Built channel image and reputation within those partners, and developed and implemented joint go-to-market strategies. ✓ Conceived and instituted best practice in business and contractual relationships within partners. ✓ Worked with cross-functional teams including Product, Sales, Marketing etc. to effectively position partner solutions appropriately.✓ Effectively managed market development funds (MDF) budget, maximizing ROI and revenue generation. ✓ Key contributor to the development and execution of programs, promotional events and spiffs. Tracked and reported ROI on MDF spend, spiffs and all events. ✓ Conducted competitive and win/loss analyses to assess market performance. ✓ Executed quarterly business reviews, both internally and with partners highlighting select achievements and opportunities for growth. ✓ Recipient of the Dell Bronze Excellence Award for Project Management on top VAR and Distribution Partners Attach Program.

Tampa/St. Petersburg, Florida Area

Responsible for the creation, execution and support of PartnerDirect program initiatives and best practices for our channel partners. Scope of initiatives ranged from new partner incentive implementation to specialty partner programs (Service Provider, Global Strategic Initiatives, Infrastructure Solutions) to enterprise-specific channel activities. Held P&L accountability for the development, regional alignment and execution support from inception to regional handoff for the entire portfolio of products. ✓ Identified and supported implementation of best practices ranging from Partner Advisory Councils to partner ecosystem participation optimization, in a proactive effort to attract top channel partners to the Dell portfolio while ensuring strong ROI for the Dell Enterprise. ✓ Worked with the global enterprise channel and line of business leaders to prioritize initiatives against strategic growth.✓ Assessed and prioritized channel best practices within and outside of Dell to drive enterprise channel growth and profitability.✓ Proactively developed and proposed areas for improvement and channel program industry leadership.✓ Proposed new ROI-based initiatives for Enterprise global leadership consideration.✓ Developed implementation and execution plans with regional resources to ensure effective, efficient initiative rollout and handoff.✓ Played an integral role in transition management operations after the merger of Dell and EMC, ensuring organizational program alignment, as well as the implementation and adoption of best practices for programs. ✓ Key member of the marketing team to launch multiple new products for the organization.

Tampa/St. Petersburg, Florida Area

Provided key leadership for the planning, execution and management of channel partners and marketing programs for the complete suite of Oracle products. Emphasis on driving business development and demand generation to significantly grow partner sales pipeline and revenue for the North American Channel sales organization. Managed a $1MM+ MDF budget and ensured alignment with ROI, revenues and market reach goals.Select Achievements▬▬▬▬▬▬▬▬▬✓ Sirius Decisions 2016 Channel Program of the Year Award for Demand Generation and Creation.o Created a $42MM pipeline with 31 converted opportunities resulting in $13.5MM in revenue and ROI of 1:18 ($735k investment).o Established a high-performance integrated marketing automation engine leveraging key automation tools to drive partner pipeline.o Examined internal and external process flows to nurture prospect interactions, dramatically increasing marketing sourced pipeline. o Developed and executed more than 50 unique Oracle cloud campaigns to earn this award on behalf of Oracle. Select Achievements▬▬▬▬▬▬▬▬▬✓ Personalized demand generation campaign resulting in 31k responses and the creation of 245 opportunities.✓ Co-created an infographic that resulted in 12k opens and 200 downloads.✓ Co-designed, deployed and implemented Oracle’s National Campaigns focusing on PaaS, IaaS, and Hardware solutions generating more than 263 customer facing appointments, 100 deal submissions and over $20MM in partner pipeline.✓ Conceived and implemented a “Real Questions, Real Answers” e-mail nurture campaign that resulted in 43 appointments to partners and $4.5MM in deal submissions with an additional 142 leads in just 60 days.✓ Recognized by senior management for creating and launching a National Channel Partner Summit resulting in the largest ever attendance including 2 breakout sessions. Efforts resulted in $100MM in pipeline for our top 10 Channel Partners. * continued below *

Tampa/St. Petersburg, Florida Area

* continued from above *Key Sales and Marketing Initiatives ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Oversaw a portfolio of 500 products including Oracle database and middleware software, application software, cloud infrastructure, hardware systems including computer server, storage and networking products, and related services.✓ Created effective automation campaigns utilizing industry best standards such as predictive analytics, targeted persona-based creative content, lead routing processes, lead scoring and Eloqua (Oracle Marketing Platform). ✓ Championed diverse marketing initiatives including direct mail, telemarketing, partner enablement/training and channel events/summits. ✓ Designed and deployed communications to align channel/partner team with internal activities that created leverage within territories.✓ Created marketing, demand generation and partner development plans/programs in support of channel pipeline and revenue goals. ✓ Prepared and distributed communications to ensure impacted sales and channel teams were aware and leveraging planned activities. ✓ Developed and drove go-to-market strategies with partners to ensure optimum fit with their capabilities, a sound return on investment (ROI) on marketing investments, and mutually beneficial wins.

Tampa/St. Petersburg, Florida Area

Responsible for promotion, awareness & sales of HP products & services through partner channels. Managed multiple product lines, executed strategic marketing/business plans, engaged in reseller development, created innovative pricing strategies & monitored financial metrics to maximize profitability. Managed 3 cross-departmental teams to drive sales through multi-tiered distribution channels. Product portfolio generated more than $800M annually. Channel Partner Management ▬▬▬▬▬▬▬▬▬▬▬▬✓ Conducted market research, profiled accounts, made presentations & participated in sales calls & marketing events to establish new business & assess market segment potential. ✓ Negotiated, reviewed and analyzed large opportunities from inception to completion, maximizing profitability.✓ Formulated strategic business plans and presented quarterly business reviews to management and customers/vendors. ✓ Initiated and maintained relationships at several levels with vendor partners (manufacturers). Served as the primary liaison in establishing goals and mapping sales strategies.✓ Researched, analyzed, interpreted and presented financial metrics and data on multiple revenue streams and profit centers.Key Product Management Initiatives ▬▬▬▬▬▬▬▬▬▬▬▬▬▬▬✓ Managed multiple, high-revenue product lines & grew market share in the technology segment. ✓ Designed & implemented marketing/sales strategy for securing and/or increasing market share, sales & profit.✓ Collaborated with Marketing Services in developing customized promotional programs supported by vendor cooperative funding. Developed ROI projections for each marketing initiative; monitored sales to evaluate program effectiveness; & presented feedback to vendors.✓ Worked with Purchasing Department on developing sales projections based on market trends, historical sales data, aged inventory & planned promotional activities.✓ Collaborated with Profit Manager in developing competitive prices in alignment with market conditions.

Tampa/St. Petersburg, Florida Area

Promoted to this position responsible for overseeing all aspects of product management, purchasing and marketing for one of the top 3 product lines in the company. Areas of accountability encompassed business development initiatives, marketing, demand generation, strategic partnerships, vendor relationship management, fiscal management/control, and leading a team. Planned and administered a budget, as well as, monitored all finances, co-op dollars and profit margins. Managed over $800M in sales annually.✓ Identified emerging technology in the marketplace and negotiated agreements allowing Tech Data to be the sole distributor to bring it to the marketplace. Resulted in increased bottom line profits.✓ Supported strategies for product development designed to maximize profitable growth and revenue targets.✓ Drive strategies to develop and/or acquire new product, services and capabilities to meet emerging market opportunities and further differentiate our existing product suite. ✓ Utilized a top-line marketing and product management approach to rapidly achieve and exceed profitability goals.✓ Held weekly sales meetings with team to develop sales strategies to meet and exceed team goals.✓ Assessed the market to determine product requirements, new product priorities, and vendor contributions. Identified and captured new opportunities within the marketplace. ✓ Sourced and built relationships with new vendors and strengthened relationships with existing vendors and key partners. ✓ Effectively negotiated with vendors on availability, product specs, distribution, delivery deadlines and pricing.✓ Developed plans to support budgeted goals and reviewed goals monthly to report budget variances.✓ Provided technical support for sales and marketing staff and developed procedures to ensure quality initiatives.✓ Employee of the Quarter, Q3, FY 2010.✓ Employee of the Year Nominee, FY 2010.

Tampa/St. Petersburg, Florida Area

Initially hired to manage low-to-mid revenue product lines generating more than $50M in annual sales.Select Achievements▬▬▬▬▬▬▬▬▬✓ Negotiated terms between two companies resulting in the avoidance of $5M profit loss.✓ Recipient of the Exception Achievement Award (Ownership Award). Managed two roles after an employee abruptly quit. Streamlined processed, enhanced the program and exceeded goals in both positions.

Bachelor Of Applied Science Degree In Technology Management

🎓 President’s Honor List

Associate Of Science (A.S.) Degree, Business Administration