Re-launching the critically-acclaimed, AdTech startup pioneers- Spot Runner. Spot Runner has developed the first of its kind, AI multi-agent enabled platform, to pioneer a new generation of contextual video advertising, production, targeting and activation. Our multi-agentic AI platform offers the latest in video level understanding to perfectly match TV spots with premium content. Spot Runner is laser-focused on the best consumer experience and the betterment of advertising.

Leading independent CTV/Streaming revenue generation platform via aggregated monitoring and optimization for sales and operations teams.

tefoLOGIC is an enterprise technology company that develops edge computing hardware and machine learning algorithms to acquire verifiable data from the real-world. We provide ready-to-deploy hardware and software to the outdoor advertising industry to enable measurable and verifiable inventory

• Researched and analyzed trends in Generative AI to identify opportunities for business growth.• Collaborated with global executives on how AI solutions are being used for competitive advantages.• Developed strategies to leverage Generative AI for enhancing business operations and decision-making.

Synamedia Synamedia Ltd. (previously Cisco's SPVSS business, and formerly NDS Group Ltd., and later Cisco Videoscape) is a video technology provider headquartered in Staines-upon-Thames, UK. Its products cover content distribution and delivery, video processing, advanced advertising, broadband offerings, and video security.- Planned an advertising focused demand team and developed selling strategies for CTV, OTT, and traditional media products. - Re-aligned TV product sales, strategy go-to market for international coverage including sales targets and priorities to grow enterprise clients. _ - Incorporated and emphasized a complete land and expand product growth philosophy for building and deepening enterprise relationships.

Responsible for revenue, built and led teams, strategies, drove impactful buying—CTV, omnichannel, audience-based—and future-facing monetization, TV/Digital convergence and ad sales tactics. As CCO/Executive of a public company, head of and responsible for both Publisher/supply revenue and advertiser/demand revenue, as well as business development. Oversaw all teams, personnel and strategy. Built and oversaw industry leading CTV/OTT-focused programmatic platform. Converged digital and television dollars to CTV across general market, direct response / performance-based advertising (DR), political, interactive, and direct to consumer (DTC) sales. Drove acquisition, BD, and partnerships. Re-structured and re-invented company from online engineering-heavy to proactive, agency and brand sales, CTV business.SELECT ACHIEVEMENTS:• Delivered 99%+ CTV YOY revenue growth and 23%+ total YOY revenue growth. Acquired 50%+ CTV business representation from 22% within 1 year (127% increase).• Served instrumental role in securing 500%+ stock and 4.5x market value growth. Accelerated company merger with Rubicon Project. Named Needham’s top stock pick (2021). • Generated publisher growth strategy, transitioning to concentration on OEM (Vizio, Samsung), premium TV (Discovery, CBS, Disney), and vMVPDs (Hulu Live, Sling TV, FUBO TV).• Developed new and innovative revenue beyond programmatic take rates, including SaaS models, data and auction intelligence studies, mid-front deals, and agency revenue pools.• Contributed heavily to designation as 2019 Deloitte Technology Fast 500 company.

Assembled 20 SMEs across CTV, OTT, linear TV, digital, and buy side landscape to create industry standards. SELECT ACHIEVEMENTS:• 2x IAB Service Excellence Award recipient (2014 & 2017)• Founder and structured Advanced TV Board

$0 - $90 Million dollars of new revenue within its first 2 years. Created Sling TV advertising business, and the 1st virtual MVPD ad sales business, programmatic sales, cross-platform sales and interactive sales, from the ground up including the business plan, the industry 1st CTV live streaming ad serving with Freewheel, developed comprehensive revenue generating strategies and industry 1st data targeting tactics included CTV & Omnichannel Addressable Advertising, programmatic in live linear TV and VOD, local ad partnerships and omnichannel advertising. Built industry 1st impression based omnichannel measurement for addressable advertising. Led complete marketplace development. Implemented dynamic ad insertion (DAI), direct and programmatic sales teams, cross-platform advertising with measurement and local advertising partnerships. Built sales operations team, securing excellent communication.Led Advanced TV operational strategy creation and execution. Launched strategies across monetization, business development, sales planning, and marketing. Worked with; long form channels, interactive apps, commercial overlays, digital inventory, and 2nd screen opportunities.SELECT ACHIEVEMENTS:• Built from ground-up and led Sling TV ad sales to revenue from $0 to $90M in <2 years. Secured 300%+ YOY growth.• Drove 26%+ YOY revenue growth for Advanced TV through targeted sales techniques and 130+ interactive campaigns.• Received Distinguished Service Award, Commercial Collaboration Award, and two-time Best in Class Department Winner. • Achieved 1st: cross-platform addressable advertising measurement (created with ComScore, 2018), cross-platform addressable advertising campaigns (as creator, 2017), CTV auction-based buying opportunity within live sports content (as creator, 2017), and addressable interactive TV campaign (as creator, 2015).

Created and developed business plan, technical, and operational solution, for industry's 1st national broadcast television interactive platform -- tasked for new revenue stream jointly among the top 6 US MVPD's. Created new products and prioritized features based on media trends, marketplace, and monetization opportunities. Developed business models and GTM strategy for release into cable TV marketplace.SELECT ACHIEVEMENTS:• Promoted to dual VP responsibilities within 1 year of service. • Planned and executed successful research and learning initiative (RLI) program; developed quantifiable business platform, performance benchmarks, research results, and case studies utilized to build marketplace demand and knowledge of national interactive television.

1st broadcast and syndication business branded entertainment organization. Designed to bring in new revenue to CBS Distribution. Worked exclusively with clients to design unique in-show and online content to reach brand goals and messaging points. Strategized on-air and new media growth opportunities for each CBS program with development executives and executive producers. Evaluated and optimized multi-platform campaigns, increased reach and developed new online monetization tactics. Developed and built premium digital ad serving for video and display with Freewheel.SELECT ACHIEVEMENTS:• Generated $20M between branded entertainment, advanced TV, and digital agencies from the ground up within its first 2 years. Developed division, obtaining new, untapped ad revenue.

Oversaw, instructed and communicated with 82 ABC Television network broadcast affiliates throughout the US on all broadcast strategy, programming and plans. I developed and delivered station presentations, driving alignment with digital and linear programming strategies, providing competitive data, and local revenue opportunities.

Played role of 24 hour/7 day a week COO over for all ABC Broadcast on air feeds (Eastern, Central, Mountain and Pacific) to ensure all programs run on time, air as planned, multi-million dollar advertising revenue aired properly and made good where necessary, and all 220 affiliates air correctly with local time and instructed as needed. Oversaw and created strategic air plans for all ABC News Special Report interruptions and unplanned live broadcasts, live ABC/ESPN sports events including Super Bowls, College Football bowl games and Indy 500 as well as live award shows such as Academy Awards and Emmy Awards.

Devised sales strategy, consistently achieving quarterly goals.