Content Marketing Specialist
Current● Support in developing and implementing comprehensive digital marketing strategies to increase brand visibility and drive customer engagement across various digital channels (e.g., email, social media, website)● Plan and execute email marketing campaigns on Pardot (Salesforce), including design, content creation, automation, and analysis of campaign performance● Manage and optimize the company's social media profiles to increase engagement and followers● Develop a deep understanding of customer personas and tailor digital marketing efforts to meet their unique needs on different digital channels● Monitor and analyze digital marketing metrics to measure digital marketing efforts' effectiveness and identify improvement areas● Collaborate with cross-functional teams and external agencies to ensure alignment of digital marketing efforts with company goals● With the assistance of the company's marketing team in Germany, create and adapt content to be distributed primarily over digital channels● Create and manage SEO-led content that is also customer-collaborated in multiple multimedia formats● Stay current with the latest trends and changes in digital marketing and apply this knowledge to develop innovative strategies (AI Marketing)● Support organizing and distributing of Marketing collateral assets, traditional and digital throughout the company and with our customers