Adam Parker Email & Phone Number

Gateshead, England, United Kingdom

As Chief Revenue Officer I am responsible for the commercial results of the business, managing every element of our performance from initial discovery calls with prospects, through to client renewals and up-sell & cross-sell. I am line Manager for seven regional Heads of Revenue and Customer Success Directors who in turn manage teams of Account Executives and Customer Success Managers.Key Achievements: * Creation, execution and training of a new sales process to standardise our approach to securing new clients* Defining a strong sales culture within our business to continuously improve on past performances* Improved forecast accuracy within the weighted pipeline* Generated an increase of £2m (ICV) in new revenue compared to the previous year

Gateshead, England, United Kingdom

As Chief Customer Officer it was my role to be the voice of our clients and partners within SaleCycle. A requirement of the role was to also expand SaleCycles partner network as a new source of revenue. I was responsible for manging global Account Management/Customer Success functions, Strategic accounts and Partnership functions Key Achievements:* Creation of the SaleCycle Partner Programme to define our offering to vendors, referrers, resellers and tech partners.* Onboarded new referral partners who regularly generate revenue and new opportunities. * Creation of a Partner scoring system to assess joint value propositions and overall partnership opportunities* Develop a new partner contract to onboard new partners quickly

Durham, United Kingdom

As the Global Head of Account Management I was responsible for overseeing and managing key client relationships worldwide at a strategic level.

Durham, United Kingdom

As the Global Head of Client Success at Salecycle, I was responsible for leading a team of Client Success Managers based in UK, France and Singapore to encourage adoption, ensure satisfaction and enhance relationships with our global client base

Durham, United Kingdom

• Day-to-day management of a team of 10 Account Managers• Lead both the North and South EMEA Account Management teams to achieve (and exceed) the businesses renewal and upsell targets• Assist the team in negotiating and closing of commercial opportunities• Take responsibility for Account Management service within the EMEA region, ensuring that clients are happy and engaged• Evaluate existing practices and implement new procedures to ensure a standardised service across the team• Maximise client revenues and reduce churn by introducing best practice procedures to ensure client satisfaction

Durham, United Kingdom

Team Leader for four Campaign Managers responsible for the high value 'Enterprise' level accounts.Key responsibilities were to define, document and execute a universal 'Enterprise' service across the team. Designing and implementing new processes to manage the inevitable changes we faced (and continue to face)as the business grows (including standardising service and collateral).

Durham, United Kingdom

Team leader for four Campaign Managers responsible for the 'Managed' level segment of the businessThe overall responsibility was to take ownership of the ‘Managed’ level Accounts; increasing revenue by identifying and following up on growth opportunities, and adopting overall responsibility for the health of all campaigns managed by the team through full and regular health checks and audits.

Durham Area, United Kingdom

• Managed a portfolio of enterprise level client campaigns• Built effective relations with clients, incorporating myself into their brand,effectively becoming part of their ecommerce team• Analysed email campaign performance, identifying trends and areas of enhancement,sharing this knowledge directly with my clients• Optimised the revenue of my accounts by identifying and introducing additional featuresand services to my clients, increasing their revenue and satisfaction• Provided expert and understandable technical advice to clients, partners and internalteams• Exceeded renewal targets and drove the success of the business

London, United Kingdom

• Product marketing of three high value business publication and their respective websites within the Financial Risk Management Division• Generate new trialists through lead generation campaigns • Data analysis to identify decision makers within each company and how best to target them• Acquisition campaigns to convert previous trialist and reactivate lapsed subscriptions• Renewal and engagement campaigns to encourage subscriber loyalty• Creating and managing website content through a CMS system• Online re-targeting campaigns to encourage prospects who do not complete the online trial form to return• Support internal sales teams for one-to-one and site licence business• Life time value analysis to best customers and prospects• Report to stake holders on financial KPIs to determine performance against targets• Management and development of a Marketing ExecutiveAchievements:• In January 2013 I designed and implemented a new automated trial email sequence to improve engagement amongst trialists• Achieved new business and renewal targets for quarters three, four, one and two• Successfully launched iPad apps for all of my titles through integrated marketing campaigns

• Management of a marketing assistant• Budget management of online activity for all RCN Publishing journal websites including SEO and website developement• Budget management of two journals within the RCN Publishing portfolio (Nurse Researcher & Evidence Based Nursing).• Acquire and retain subscriptions through various creative marketing activities to meet yearly circulation targets. Campaigns include: Direct marketing, telemarketing, e-mail, online campaigns, SEM, social networking, events and conferences, print promotions and flyers• Budget management of online activity for all RCN Publishing journal websites• Budget management of international marketing for all RCN Publishing journals (May 2009- June 2010)• Increase and report on online traffic levels for fourteen RCN Publishing websites• Management of online activity including SEO, SEM, ESP’s and Google Analytics • Creation and implication of strategic marketing plans for two nursing journals and company online marketing• Strategic planning of campaigns and activities including report writing and statistical analysis• Analysis of all marketing campaigns executed to determine CPS and ROI• Creation of innovative promotional materials and advertisements to raise brand awareness• Face-to-face marketing at events and conferences• Agree affiliate and contra deals with relevant external companies• Conduct research into market trends and subscriber opinions

* Database management - Compiling circulation lists and email lists * Managing paid and requested free subscriptions to all magazines and reports.* Creating direct marketing campaigns and email campaigns to raise subscriptions and subscription sales.* Contra agreement management and fulfilment.* ABC audit management and fulfilment. * Liaise with design teams to create new banners and tiles for online advertisements.* Creating and tracking email campaigns.* Writing copy for email campaigns.* Supplying voucher copies of magazines to advertisers, authors and agencies involved with magazines.* Gathering costs and figures for direct marketing campaigns.* Logging magazine returns and requesting credits from external list suppliers.* Tracking and logging advertiser leads from online and mail campaigns.

Idm Diploma In Direct And Digital Marketing

Media Studies, New Media, Marketing, Journalism, Tv Production