Adam Beauchamp Email & Phone Number

Chicago, Illinois, US

Irving, TX, US

• Directed Consumer promotions team and $110M coupon / incentives business across Family Care, Baby & Child Care, and Adult & Fem Care sectors.
• Delivered digital and strategic transformation of team from coupon-based, retailer-centric model to loyalty and consumer-based ROI driven strategy, realizing $12M net benefit in 2022.
• Executed consumer promotion strategy and led negotiations of new agreements totaling over 7M in new users and $20M in net benefits by owning relationships with 9 key vendor partners.
• Owned Incentives team transformation strategy following 100% turnover of 3 sector managers and move to new Chicago commercial center.
• Led commercial team change management efforts driving KCNA strategy, culture initiatives, and engagement for full team of 52 individuals.
• Influenced 3.7% return on ad spend (ROAS) increase in 2022 by aligning organization around shared KPIs and best-in-class campaign vehicles driving consumer centricity and lifetime value (LTV) gains.

Atlanta, Georgia, US

• Led Buffalo Wild Wings Blazin' Rewards loyalty program operations by overseeing member experience, marketing / CRM operations, stakeholder engagement, and program reporting.
• Drove 70% increase in member traffic between 2020-21 by executing product roadmap, customer journey mapping, and product/market testing for newly combined order online and loyalty app / web experience.
• Completed Loyalty Team launch following brand relocation to Atlanta by recruiting and developing team of 3 junior managers and maintaining 100% team engagement score.
• Handled and resolved over 100k annual member contacts within 48 hours by leading loyalty member experience team / contact center operations.
• Doubled member base from 4.5m to over 11m by launching fantasy gaming platform integration, loyalty enrollment incentives, and point redemption market tests.
• Reduced compromised account fraud by 80%, utilizing data-driven test & learn methodology for loyalty program optimization and technology implementation.

Windsor, Berkshire, GB

• Managed $24m digital ancillary product portfolio, including end-to-end product strategy, execution, and delivery for Bonus Points Packages, Point Vouchers & Upgrades, and Dine & Earn programs.
• Delivered four new member-exclusive rate categories executing three-year product roadmap, acting on data-driven customer insights, and weekly touchpoints with senior leadership.
• Increased FY 2017 digital channel and loyalty contribution by 30%, average daily rate (ADR) by 4%, and ancillary revenue by 12% through continuous strategic analysis and product enhancements.
• Added 550k active purchasers by negotiating expanded partnership with rewards network loyalty partner and connecting bonus points program benefits with IHG cobranded credit card.

Windsor, Berkshire, GB

• Drove engagement for best-in-class operating benchmarks, managing, developing, and modifying franchise Brand Standards across 10 corporate brands and 4,000+ hotels.
• Delivered digital standards by project managing 5 digital publication cycles and system conversion into dynamic online resource, replacing thousands of pages of paper manuals for franchisees and operators.
• Increased Americas hotel standards compliance by 12.5%, serving as team lead for 20+ mid-cycle refresh projects and 3 large-scale embedding projects.
• Developed reporting dashboard monitoring compliance metrics, achieving 100% digital Standards tool usage.

Windsor, Berkshire, GB

• Oversaw compliance and improvement of quality and service standards for region of 80 hotels, including 6 IHG brands.
• Achieved portfolio increase of 1.54% and 4.87% for overall satisfaction and problem resolution utilizing individual hotel customer insights and analytics in delivering personalized consultation and action planning.
• Aligned full Americas Quality team around universal field consulting model, designing and facilitating training and coaching for 8 new Quality/Standards Consultants in 6 states and providing consistent experience for.
• Received Consultant of the Year Award 2013, IHG Americas Quality & Standards Division for achieving highest divisional customer guest satisfaction increases, franchisee engagement, and peer reviews.

Windsor, Berkshire, GB

• Served as department manager and mentor for team of 10, overseeing all aspects of hotel call center, in-house technology, and front office support operations in five-star rated InterContinental hotel.
• Improved department gross operating profit by 89%, achieving 100% employee engagement scores.
• Reduced service inefficiencies by 20% and achieved top regional score by implementing service software and usage.

Master Of Business Administration (M.B.A.), Marketing/Marketing Management, General

Bs, Hotel Administration - Hospitality Management