Adam Poole Email & Phone Number

London, England, GB

Stockley Park, England, United Kingdom

Overall accountability for Sales, Marketing and Services for Canon’s Digital Printing and Solutions Business Unit

Stockley Park

Leadership of newly created function at Canon UKI. The department will oversee key elements of operational excellence & effectiveness across all the B2B & B2C business units. This will include developing the strategic framework for the business around a three year planning cycle. Delivering major systems, infrastructure, GTM or proposition programme.

Reigate

Designed and implemented a new integrated B2B marketing organisation with full accountability for:Product & Application management - ongoing enhancement of the portfolio to ensure the correct commercial return for the UKI organisation.Marketing Excellence - Increase awareness and generate demand for Canon applications in key B2B markets, includes dedicated.

Sales leadership for the Canon B2B indirect channel. Accountable for the overall P&L for the channel, incl achievement of revenue and profit targets. Implemented new sales structure & reward programme, pricing strategy and collaborative business planning process with Partners.

Stockley Park

Leadership of the European Customer & Channel Marketing Strategy and B2B Marketing Director for Canon UK & Ireland, to deliver the B2B revenue, profit and market share objectivesCreation and governance of the Canon Europe B2B Strategic Mid Term PlanDeployment of core channel operations and sales enablement strategies for the European organisation

Stockley Park

Responsible for the Pan European Vertical Marketing Strategy for Canon.

Responsible for overseeing the implementation of an industry specific marketing organisation in UK & Ireland. Instrumental in leading the creation of the segmentation model based on business performance, supplemented with opportunity analysis. Recommendation of the sales structure required to maximise the potential of each market, followed by creation of.

Responsible for overall leadership of CBS Marketing dept whilst business recruited full time replacement, Managed CBS Marketing reorganisation and implemented new structure with reduced headcount. Successful delivery of the Change Management process.Leadership of 2008 CBS planning process. Took on additional responsibility, outside of core marketing.

Responsible for all elements of channel marketing mix for CUK & Eire. Involved co-ordination of channel specific activity for all three of Canon's B2B channels including development of customer segmentation, profiling and business generation strategy.

Created strategy for Professional Print business within the UK alongside Sales Director. Established local professional print product marketing team, including implementing local strategy to position Canon UK as credible partner within the industry. Management of the professional product team core disciplines of product launch, lifecycle management and.

Ownership of the full B2B communications strategy and deployment for Canon UK/I across complete mix of ATL, BTL, lead generation, PR and events.

Ba (Hons), Marketing

Education record