Adam Rootman Email & Phone Number

Vancouver, British Columbia, Canada

• Develop and implement comprehensive marketing and communication strategies to promote Grouse Mountain's offerings, including outdoor activities, events, dining, and retail experiences.
• Lead a team of marketing and communication professionals to execute integrated campaigns across multiple channels, including digital, social media, email, print, and events.
• Collaborate with cross-functional teams, including sales, operations, and guest services, to ensure alignment of marketing initiatives with business objectives.
• Manage pricing resort pricing strategies

• Lead a team of 10 reports responsible for content, social media, video production, digital marketing, and traditional marketing strategies
• Manage significant budget
• Stakeholder in Club strategic planning

• Lead a team of 6 reports responsible for content, social media, video production and digital marketing.
• Owner of club digital strategy
• Established Digital Department KPIs (ROI, Engagements, Impressions, CTRs) to align with club business goals
• Oversaw the implementation of targeted digital marketing journeys using Salesforce Marketing Cloud
• Team awarded Major League Soccer’s Best Digital Experience award
• Developed digital activations for new and existing partners

• Lead a team of 3 reports responsible for social media, video production and digital marketing
• Awarded 2015 Major League Soccer’s Digital Lead of the year award
• Project manage the re-launch of whitecapsfc.com to a responsive mobile friendly platform
• Strategized and project managed launch of the club’s first mobile app
• Devised club email marketing strategy showcased by the league as best practice
• Developed and executed on in-house digital advertising plan which included social advertising, programmatic advertising and third-party direct buys

• Managed club’s website
• Managed club’s email marketing
• Shot and edited photos and videos used for club marketing campaigns

Vancouver

• Owned and operated a full-service digital consultancy specializing in creating digital assets including websites, video, photography and supporting marketing materials
• Clients included: Vancouver Olympic Committee (VANOC), Sperry Top-Sider, BC Hydro, Canadian Tourism Commission

London, United Kingdom

• Developed, coordinated and implemented Breakthrough’s online marketing strategy, e-mail campaigns, search engine optimization, paid placement/keyword advertising and website statistical tracking
• Led the development of Breakthrough’s main website, micro-sites, digital viral campaigns and newsletters aligned to overall communications objectives
• Managed external suppliers to ensure the creation of all online activity was delivered on time, budget and according to brand
• Coordinated classification, submission, optimization of company-wide digital assets
• Generated, analyzed and communicated regular web stats reports
• Presented monthly progress reports to senior management

• Worked as part of a team to conceptualize, organize and build bilingual (French and English) educational multimedia projects ranging from museum kiosks to websites
• Developed and implemented search engine optimization strategies for our entire client base
• Acted as technical lead on project nominated for a Canadian Race Relations Foundation Award of Excellence
• Worked as part of a team to create touch screen interactive kiosks for the Marine Discovery Museum in Hamilton, Ontario
• Promoted from Junior Multimedia Developer to Senior Multimedia Developer