Co-creator and director of the Product Stewardship Society, a professional society within the association established in 2012, that empowers professionals to achieve responsible design, development, and management of products throughout their life cycle. The Product Stewardship Society generates half a million dollars in additional revenue annually for AIHA.Initiated market research to guide the development of the Product Stewardship Society; Solely accountable for budget, branding, membership, product and business development, marketing and communications, as well as leadership and governance structure.Designed and implemented a personalized Team (organization) membership to increase the membership reach inside companies, resulting in a 55% increase in total membership and 60% increase in dues revenue.Developed a competency-based leadership and governance framework, leading to a more transparent Board of Directors recruitment and selection process as well as a more diverse and effective Board of Directors.

Centralized association research activities, eliminating department research silos and reducing member survey fatigue, leading to consistently surpassing industry standard response rates.Audited and revamped association’s survey structure by focusing on action-oriented questions, leading to stronger results that enabled stakeholders to make better informed data-driven decisions across multiple audience segments.Instituted the Net Promoter Score®, the leading customer loyalty metric, across core association brands.Facilitated the application of Net Promoter Score® research findings across multiple departments, resulting in a 9-point increase in AIHA's overall loyalty score and a 19-point increase in AIHA’s conference loyalty score.

Increased member retention rate from 80% to a high of 86% by implementing a robust member communications plan and restructuring renewal efforts.Developed new tiered membership model proposal that focused on delivering value by aligning products and services to specific needs.Introduced new membership category for young professionals to drive increased young member engagement and improved transition of student members to full membership.

Managed the complete implementation of the netFORUM Enterprise association management system:Personally developed request for proposal and needs requirements saving an estimated $40,000 in consulting fees.Effectively managed project and vendor over nine-month period resulting in system being delivered on schedule and on budget.Consistent history of meeting and often exceeding membership revenue budget.Increased member retention rate from 82% to a high of 89% despite an industry downturn of 19% (based on resin sales, a leading industry indicator).

Increased first year conversion rate 5% by developing a new member on-boarding program to introduce new members to association programs and offerings.Increased certification enrollments 50% and revenue 16% by targeting company owners with group enrollment options.Reduced certification processing time 66% by redesigning certification materials to utilize a common design and variable data elements.

Reduced membership renewal expenses 60% and processing time 40% by restructuring annual renewal campaign, simplifying dues invoicing and shifting renewal processing in-house.Increased retention revenue by $30,000 by targeting lapsed members.Increased bookstore sales 25% by adjusting pricing and products as well as cross marketing with other association products and events.

Consistent year over year record of reaching and often surpassing recruitment and retention goals.Increased member retention rate from 86% to a high of 92% by improving the consistent delivery of member benefits as well as strengthening member communications.Increased total membership 19.6% and membership revenue 8.7%.Developed e-commerce systems which processed 18% of membership dues revenue.

Analyzed and improved new member processing and orientation by implementing a new member on-boarding program, resulting in a consistent 91% retention rate.Increased the use of technology in delivering member services and personalized communications to members.Developed and launched association’s redesigned website. Website hits more than tripled per month.

Served as onsite Systems Administrator.Assisted in conversion and implementation of new association management system.Resolved networking and systems problems.