Adam Seften Email & Phone Number

- Partnered with Sales as the leading technical resource. Led in-depth discovery, presented custom product demonstrations, and established strong relationships with enterprise organizations throughout North America and EMEA to secure new business- Focused on unique, complex use cases for prospects and existing customers, identifying customer requirements, developing custom deployment strategy, demonstrating proofs of concept and trial execution for successful product launch- Worked closely with Product and Engineering to enhance product with feedback from client discovery and product testing- Collaborated with Onboarding and Customer Success teams throughout client launch process and weekly strategy meetings, providing strategic recommendations for campaign improvement and highlighting API integration opportunities

- Designed a new product offering, focused on growing customer engagement and retention via email, SMS, web and social- Supported the sale of our products by building and delivering custom product demonstrations, conducting client discovery and leading pre-sales discussions as a technical resource for complex implementations- Demonstrated flexibility when quickly shifting industry focus to support the sale of new products

Palo Alto, California, United States

- Teamed up with with Engineering, Data Science and Marketing teams to strategize omnichannel marketing campaigns, enhance automation, and improve reporting through Looker- Developed over 30 strategic digital journeys for new and existing customers to achieve service line and system-wide growth while improving patient retention for CRM campaigns

- Helped jumpstart new marketing arm of a fast growing AI start-up; promoted within 15 months - Grew the relationship with three of the organization’s most strategic clients to plan, launch and optimize marketing automation campaigns through Marketo and Twilio, while leading weekly client meetings- Executed an award-winning patient reengagement Mammography campaign for an industry-leading client, helping drive a 350% increase in screenings and $750K in revenue

Hartford, Connecticut Area

Farmington, Connecticut

- Strategic lead for digital campaigns, planning and optimizing through performance analysis and market growth opportunity- Managed both lead gen and demand gen campaigns with an emphasis on paid search, social and programmatic display- Analyzed channel engagement to hyper target specific audiences that had a high propensity to convert- Responsible for data analysis, reporting, service line planning, media planning, and optimization of digital efforts- Led onsite strategy meetings across multiple accounts, introducing new opportunities to clients to further optimize campaigns while ensuring a continued increase in ROI- Collaborated with product and engineering teams to roll out new reporting software (TapClicks) to be fully integrated with Salesforce and digital vendors

Farmington, Connecticut

- Responsible for over $1.6M of client media spend, optimizing paid search, social and display efforts for 30 campaigns while driving over $800,000 in revenue - Facilitated onsite quarterly business review with longest standing and most strategic campaign client, analyzing QoQ performance and laying out a road map for continued success- Developed and facilitated a webinar for prospects and clients on best practices when optimizing digital campaigns – 137 registrants from 98 organizations - Making Data Matter: Driving for Optimization- Facilitated Cardiology digital campaign discussion at HCRM Conference, highlighting best practices for clients and prospects- Trained 10 new team members, providing mentorship and guidance on digital best practices in the healthcare industry- Nominated Evariant Trusted Advisor and demonstrator of core company value

Farmington, Connecticut

- Managed 76 digital campaigns with a media budget over $2.2M, consistently growing lead volume while continuing to improve conversion rates, decrease CPL and increase client ROI- Responsible for the development and placement of paid assets, including PPC, Facebook, Instagram and display - Analyzed campaign performance referencing multiple channels and CRM lead data - Reported results and optimization strategies via client-facing presentations- Developed a new media spend tracking tool in Excel, reducing the average weekly spend reconciliation time from 8 hours to a half hour per team member- Overhauled internal report template to improve team efficiency, expedite reporting process, and improve scalability- Collaborated with product and engineering teams to plan a roadmap for an automated reporting tool for Campaigns team

Farmington, Connecticut