Adam Seften Email & Phone Number

- Partnered with Sales as the leading technical resource. Led in-depth discovery, presented custom product demonstrations, and established strong relationships with enterprise organizations throughout North America and EMEA to secure new business- Focused on unique, complex use cases for prospects and existing customers, identifying customer requirements.

- Designed a new product offering, focused on growing customer engagement and retention via email, SMS, web and social- Supported the sale of our products by building and delivering custom product demonstrations, conducting client discovery and leading pre-sales discussions as a technical resource for complex implementations- Demonstrated flexibility when.

Palo Alto, California, United States

- Teamed up with with Engineering, Data Science and Marketing teams to strategize omnichannel marketing campaigns, enhance automation, and improve reporting through Looker- Developed over 30 strategic digital journeys for new and existing customers to achieve service line and system-wide growth while improving patient retention for CRM campaigns

- Helped jumpstart new marketing arm of a fast growing AI start-up; promoted within 15 months - Grew the relationship with three of the organization’s most strategic clients to plan, launch and optimize marketing automation campaigns through Marketo and Twilio, while leading weekly client meetings- Executed an award-winning patient reengagement Mammography.

Hartford, Connecticut Area

Farmington, Connecticut

- Strategic lead for digital campaigns, planning and optimizing through performance analysis and market growth opportunity- Managed both lead gen and demand gen campaigns with an emphasis on paid search, social and programmatic display- Analyzed channel engagement to hyper target specific audiences that had a high propensity to convert- Responsible for.

Farmington, Connecticut

- Responsible for over $1.6M of client media spend, optimizing paid search, social and display efforts for 30 campaigns while driving over $800,000 in revenue - Facilitated onsite quarterly business review with longest standing and most strategic campaign client, analyzing QoQ performance and laying out a road map for continued success- Developed and.

Farmington, Connecticut

- Managed 76 digital campaigns with a media budget over $2.2M, consistently growing lead volume while continuing to improve conversion rates, decrease CPL and increase client ROI- Responsible for the development and placement of paid assets, including PPC, Facebook, Instagram and display - Analyzed campaign performance referencing multiple channels and CRM.

Farmington, Connecticut