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Product management leader and business strategist with proven record delivering customer value through B2B analytic and information services, consistently achieving profitable growth. Career spanning Informa, Elsevier, IQVIA, and several growing small businesses.I excel at:• Maximizing revenue by creating new and enhanced product and pricing strategies, through all phases of the product life cycle• Building relationships with customers to translate customer needs into product solutions• Developing new products and product features, through large and small development efforts• Launching go-to-market and commercialization strategies• Leading product management teams, while working collaboratively with sales, marketing, technology teams, and external vendorsCareer highlights include:• Envisioned & delivered Informa’s multi-million dollar publications platform, achieving commercial success on-time and within budget, while leading a cross-functional 120 person team• Devised go-to-market strategy for replatforming Informa’s Citeline data/analytics product, shifting focus from technology to product value, resulting in 95% adoption of the new platform within 6 months of launch• Consolidated Informa’s 17 publications into 5 while growing usage by 22%, and increasing new revenue by 13% and renewal revenue by 2%• Reversed multi-year revenue decline for Windhover’s mature publication/analytic products, generating 19% revenue growth within two years, improving company valuation prior to acquisition• Developed and launched pharmaceutical sales targeting tool at IMS, generating $35M within three years, using new pricing approach which was applied to the $200M IMS sales targeting product suite• Established & led pricing group at IMS, generating $17M+ incremental profit from pricing & contracting initiatives in 1st year
Biocentury Inc.
View- Website:
- biocentury.com
- Employees:
- 69
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Marketing Technology & Business OperationsBiocentury Inc. Nov 2022 - PresentConnecticut, United StatesResponsible for implementing marketing and business technology.
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Vp Product Management & MarketingBiocentury Inc. Aug 2018 - Nov 2022Greater New York City Area
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Head Of Product Management, Clinical, R&D & Regulatory AudiencesInforma Apr 2017 - Mar 2018Greater New York City AreaLeads product teams responsible for Informa’s R&D, Clinical and Regulatory audience products, and the overall publications platform, with portfolio annual revenue of £60M+.• Defined go-to-market strategy for new Citeline (Trialtrove, Sitetrove, Pharmaprojects) search & discovery platform for pharmaceutical clinical audiences, bringing cross-functional leadership to successfully migrate existing clients and users by end of 2018, resulting in 140 accounts and 4,000 users migrated by Aug 2017-Feb 2018, and still growing to end-of-year completion• Implemented improved sales enablement tools and processes to achieve new business goals• Commercial leadership on cross-divisional access & entitlement system for entire divisional product line• Enhanced business unit customer loyalty program, creating multi-tiered program with structured, new benefits• Lead team of 5 product managers -
Head Of Insight Product Management, Pharma & HealthcareInforma Nov 2013 - Mar 2017Greater New York City AreaProduct management for the combined £27M+ Elsevier/Informa publications portfolio (Scrip, Pink Sheet, In Vivo, Medtech Insight), managing the products from acquisition/integration to subsequent replatforming and product consolidation. • Championed and managed cross-divisional £2M+ product delivery platform development effort to support three industry vertical groups; launching on-time, within budget and achieving commercial goals; received Division award in recognition of effort• Successfully consolidated 17 products into five, and managed cross-functional team responsible for the migration to the new platform and the consolidation• Salesforce-based Identity Management & Entitlement system architected at Elsevier became proof-of-concept/prototype for Informa Business Intelligence-wide system launched in 2017• Achieved 22% increase in page views, 13% increase in paid visitors, and 2% increase in renewal revenue in year of launch• Grew new business revenue by 13% in year post-launch
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Vp, E-Strategy & DevelopmentElsevier Jan 2010 - Oct 2013Norwalk, CtCharged with leveraging technology to advance the business through growth of the existing product portfolio, creation of new products and services, and expansion in global markets. Products included The Pink Sheet, The Gray Sheet, IN VIVO, Medtech Insight, The Tan Sheet, The RPM Report, Strategic Transactions (database) and others.• Managed $1M+ annual technology and development budget• Architected and led multi-year, $2M effort to create new editorial workflow, publications production, electronic delivery, e-commerce and fulfillment platform supporting 14 publications and one database product• Led cross-functional effort to improve online usage, resulting in 18% increase in article views and 36% increase in authenticated visitors in 2013• Improved development efficiency by 200% as measured by cost per feature• Negotiated contracts and established relationships with development partners (Velir, Astadia) and system vendors (ExactTarget, Sitecore, Coveo, Salesforce, Zuora, ServiceSource) -
Director, Publication & Database Product ManagementElsevier Business Intelligence Mar 2008 - Jan 2010Greater New York City AreaProduct ownership of the pharmaceutical publication and database product lines of Elsevier Business Intelligence (formed by the integration of FDC Reports and Windhover Information).• Tripled article sales through improvements in search engine optimization, increasing new customer acquisition while also increasing article usage by subscribers; 50% of article buyers were 1st time customers, and 10% went on to make an additional purchase within 6 months• Created public, online unified search capability to bridge disparate delivery platforms• Identified and implemented quick and easy ways to integrate key FDC and Windhover products• Developed long-term strategy for integrating disparate products and platforms into a unified portfolio and delivery platform
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Product Director, Publications & DatabasesWindhover Information Jun 2005 - Mar 2008Norwalk, CtProduct management of Windhover’s publication and database product lines, online environments and strategy, and overall company marketing and promotional efforts. Products included IN VIVO, Start-Up, The RPM Report, Medtech Insight, and the Strategic Transactions database.• Managed staff of 2 product managers, 5 marketers, and 3 production designers• Reversed 2-year decline in subscriptions for IN VIVO and Start-Up, generating 7% sales growth in ’06 and 19% growth in ’07• Rationalized pricing across customers and channels, growing underserved markets• Implemented automated marketing through integration of SalesForce and ExactTarget• Introduced and improved project, process, and product management practices• Negotiated third-party distribution and licensing agreements with leading industry organizations• Tripled high-margin reprint/licensing revenue through a focused sales program• Increased per month article sales by 66% (generating 5x the number of new customers)• Tripled conversion rates for high-performing lead generation programs
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Director, Global PublicationsIms Health Mar 2004 - May 2005Greater New York City AreaProduct management for IMS Global Publications in the Americas, including product development, promotion, pricing and distribution. Products included Knowledge Link, IMS LifeCycle R&D Focus, IMS World Review and IMS Company Profiles.• Reversed 11% decline in sales in 2003, achieving 11% growth in 2004 and 25% growth in 2005• Exceeded sales budget for key new product by 100%• Developed marketing, sales, licensing, development strategies; addressed operational deficiencies• Negotiated content in- and out-licensing agreements -
Director, Strategic Planning, Global Consulting & ServicesIms Health Jun 2002 - Feb 2004Greater Philadelphia AreaStrategic planning and business development for IMS Health's rapidly growing Global Consulting & Services division, reporting to the Senior Vice President of the division.• Led cross-functional team to develop business plan for division• Managed development and implementation of global consulting infrastructure plan• Assessed partnership and acquisition candidates; supported subsequent acquisitions• Developed and piloted new revenue opportunities within client support service line
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Director, Pricing StrategyIms Health Nov 1999 - May 2002Greater Philadelphia AreaCreated new pricing function within IMS Health, with responsibilities including new product pricing, discounting, contracting, and value communication.• Developed successful pricing and client segmentation models for new products, reducing variable discounting from 40% to less than 5% while increasing penetration in previously underserved customer segments• Managed cross-functional pricing effort to reduce discounting and improve pricing discipline; three-point reduction in discounts generated $14M incremental profit in 2000• Created prototype order-to-cash system to validate impact on sales productivity and profitability• Restructured contracting processes, increasing year-over-year contracted revenue while reducing unfavorable contracting terms; resulting in $3M improvement in contracting performance
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Product Development ManagerIms Health Nov 1998 - Oct 1999Greater Philadelphia Area• Managed development of EarlyView, a significant new pharmaceutical sales force targeting product, leading to $35M revenue in 2000-2001• Introduced value-based pricing to IMS, resulting in the creation of a dedicated pricing function, and contributing to EarlyView exceeding revenue forecasts• EarlyView pricing model subsequently extended to IMS Xponent and DDD products with revenue exceeding $200M
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Sr. Program Manager, Program ManagementIms Health Nov 1997 - Oct 1998Greater Philadelphia Area• Designed and implemented division-wide investment project management and reporting process• Managed company’s largest technology investment project ($4M): applying relational database technology to deliver products and services from a 4+ terabyte prescription database (Xponent)• Commercialized technical capability for delivering high volumes of Xponent prescription sales data, turning a cost-saving effort into a $2M profit generator• Created and implemented, for division president, employee goal and performance reporting process based on the Balanced Scorecard for more than 900 employees; coached senior management on personal and functional goals
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Development Manager, Strategic Business DevelopmentIms Health Apr 1996 - Oct 1997Greater Philadelphia Area• Developed business case and funding justification for an innovative online consumer health care information service delivered• Developed service and database prototype
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Internal Consultant, Software DevelopmentIms Health May 1994 - Apr 1996Greater Philadelphia Area• Designed and implemented protocol for division-wide software development and project management process; implemented cross-functional project management training program• Created software process improvement group
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Systems ConsultantSelf-Employed May 1986 - May 1994Greater Philadelphia AreaConsultation encompassed needs assessment, system development, implementation, training, and continuing support for clients. Projects included:• Real-time, multi-user call logging system for The Hospital of the University of Pennsylvania physician referral service• Order/invoice/inventory system for a die casting manufacturer• Systems consultation and data analysis for Carnegie Mellon University development office
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Adam Gordon/PhotographySelf-Employed Jan 1987 - May 1989Greater Philadelphia AreaProvided photographic services to 50 businesses, including the Philadelphia Zoo, the University of Pennsylvania, Pennsylvania Hospital, and Villanova University. Photographs used for internal and external publications, and distribution to media.
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Director, Information SystemsThe Development Center May 1989 - Aug 1992Greater Philadelphia AreaProvided technology leadership to start-up firm offering telephone fundraising and direct mail services to not-for-profit organizations, while company doubled in size.• Grew department from one person and one microcomputer to five people, 60-user automated telemarketing system, 15-station PC network, and automated mail production facility• Devised comprehensive program scheduling and statistical reporting system, raising targeted on-time completions from 75% to nearly 100%• Slashed mail production costs by 80% while decreasing error rate to 0.001%• Produced new data processing services generating $50,000 revenue in 6 month period
Adam Gordon Skills
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Frequently Asked Questions about Adam Gordon
What company does Adam Gordon work for?
Adam Gordon works for Biocentury Inc.
What is Adam Gordon's role at the current company?
Adam Gordon's current role is Marketing Technology & Business Operations Specialist.
What is Adam Gordon's email address?
Adam Gordon's email address is ad****@****rma.com
What is Adam Gordon's direct phone number?
Adam Gordon's direct phone number is +120361*****
What schools did Adam Gordon attend?
Adam Gordon attended Carnegie Mellon University - Tepper School Of Business, University Of Pennsylvania.
What are some of Adam Gordon's interests?
Adam Gordon has interest in Boating, Cooking, Investing, Outdoors, Gardening, Electronics, Home Improvement, Reading, Music, Sports.
What skills is Adam Gordon known for?
Adam Gordon has skills like Product Development, Business Development, Product Management, Business Intelligence, Strategic Planning, Strategy, Lead Generation, Management, Cross Functional Team Leadership, Competitive Analysis, Online Marketing, Web Development.
Who are Adam Gordon's colleagues?
Adam Gordon's colleagues are Celeste Cabral, J Tang, Larry Campbell, David Flores, Kaylee Cruz, Marguerite Marie Charles, 建涛陈.
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Adam Gordon
Greater Los Angeles, Ca -
Adam Gordon
Professor Of Medicine And Psychiatrydepartment Of Internal Medicineuniversity Of Utah School Of MedicineSalt Lake City, Ut3gmail.com, hsc.utah.edu, va.gov -
3yahoo.com, itctransco.com, itc-holdings.com9 +124872XXXXX
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Adam Gordon
Vice President Of Athletics At Renaissance Search & Consulting | Former College Basketball Coach | Successfully Founded And Exited Rising CoachesBirmingham, Al2risingcoaches.com, therscfirm.com -
Adam Gordon
Dunellen, Nj
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