Ashley D'Onofrio Email & Phone Number

Working to maximize the full-potential of our top strategic accounts as they leverage Swrve/MessageGears for their cross channel data and marketing needs. Focusing on growing key accounts, both within current business units and new business units. Key goal of expanding account adoption and revenue.

Greater New York City Area

As a CSM at Demandbase, I was responsible for customer renewals and expansions. While focusing on customer strategy and ensuring on site meetings, I was able to form true partnerships. I was able to understand the customer goals to ensure we were being effective and providing value. I was able to attain a retention rate of over 93%, while increasing ACV.

Greater New York City Area

Greater New York City Area

- Manage the integration of BBN’s programmatic campaigns onto AppNexus; point of contact for all troubleshooting and technical inquiries- Train Ad Operations to ensure proper set up, optimization strategies and continued campaign success- Administer all communication and SOW’s with third party data vendors; based on performance and discrepancy testing.

Greater New York City Area

• Build relationships with clients to assist in pre-sale activities and monitor campaign performance to optimize for renewals, up-sells and incremental budgets
• Create, implement, and troubleshoot client pixels to ensure proper data tracking and analytics
• Provide reporting and analysis on campaign performance vs. ROI/CPA/CPC/CTR goals using Bizo Marketing Platform
• Manage the Account Management Twitter Page to create awareness for the company and its products

Greater New York City Area

• Critically evaluate information gathered from various sources, reconcile conflicts, and distinguish user requests
• Use Scrum/Agile methodology to manage a backlog, create tasks and plan out sprints accordingly
• Become an expert on the products related to your projects and feature assignments
• Decompose high-level information into detailed units of work for the engineering team to estimate and tackle with a clear understanding of expected results
• Abstract from low-level detailed information into generalized conclusions for management
• Interpret business needs from internal & external sources and translate them into application requirements with the guidance of the VP of Product Management

• Maintain contract requirements and fulfillment through Madison Logic’s lead generating platform
• Create and launch all lead-generating campaigns for HR, Marketing and Technology verticals
• Serve as point person for the client to receive all creative assets and create custom forms
• Track the performance of digital media content such as whitepapers, webinars and case studies
• Supply clients with daily lead delivery reports

Bachelor Of Arts

Transferred