Insight into Mobility.Whether you are planning a road network, managing a fleet of shared vehicles or wanting to maximise sales from retail locations, understanding the flow of people and traffic is vital. Anadue offers real-time visualisation of aggregated flows and individual events.

A bespoke consultancy service focussed on accelerating the growth of solution providers in the telecommunications and IoT sectors. We help companies with products as diverse as Telecommunications OSS and analytics for telematics and connected cars. Services provided include:Sales and Business Development.Evaluation of sales personnel, key account strategy, incentive plans, processes, channels, pricing models, collateral and proposals. Recommendations and implementation of improvements based on our experience, knowledge and network of contacts throughout the telco industry.Management and Organisation.Work alongside the existing management team, advising and reporting on performance. Mentor and recruit where necessary to improve organisation's overall performance.Product Marketing.Evaluation of product USPs, competitive analysis, fit to market, roadmap evaluation, product management, partner strategy and R&D. Recommendations and implementation of improvements.Marketing CommunicationsReview of brand image, marketing communincations plan, online presence, lead generation, search engine optimisation, social media marketing and event participation.One of evobridge's current clients is Anadue, a provider of real-time analytics for Location Intelligence, providing valuable insights to retail and smart cities.

Responsibilities:• Manager of Key Account Managers and Territory Sales Managers. Customers include BT, Talk Talk, Virgin Media, Manx Telecom, Wind (Italy), NSN, Play (Poland). Four 4 direct reports.• Sales target of $19M across Europe, Asia (ex. China & Japan), Middle East and Africa.• Responsible for building and maintaining Reseller and Channel network.Achievements:• On track for 100% OTE at end of 3Q14 and built the sales pipeline to >$30M for 2014.• Added new opportunities at Vodafone (UK), Telefonica (UK & germany), H3G (UK & Italy), T-Mobile (Poland), Megafon (Russia) and Vimplecom (Russia)• Added two new Resellers that have better access to the Service Provider market.• Represented Empirix at Executive Summit, meeting C-Level Telco managers from across Europe.

Responsibilities:• Manager of Business Consultants. Responsible for all sales support, creation of sales collateral, solution design, evaluation of competitors, identifying market trends and partnering opportunities.• Manage Proposal Managers. Ensure all proposals are complete, high quality and have optimum bid strategy. Included pricing strategy, P&L calculation and obtaining necessary approvals. • All aspects of marketing communication, including brand, web, events, editor interviews and press releases.Achievements:• As Account Manager, increased sales at O2 Czech Republic from near €0 in 2009 to €1M in 2010.• Personally created and presented benefits message to Telcel CTO, leading to Anritsu’s largest ever PO (>$30M). Supported Anritsu’s successful DTAG group-wide bid at several customer meetings.• Developed commercial and strategic thinking among my team of 13 sales engineers and bid managers.• Initiated partner strategy to broaden product range with CEM, DPI and Cloud Based Performance Management at low cost and with fast availability, leading to orders with Etisalat and Indosat. • Organised presence at Mobile World Congress in just 6 weeks, achieving record visits to the booth.

Responsibilities: • Managed a team of 5 engineers responsible for sales support, marketing and proposals.• Corporate Strategy: Redefined solution set and contributed to 1 year, and 3 year, business plan.• All aspects of marketing communication, including brand, web, events, editor interviews and press releases.• Business Development in Latin America, China and T-Mobile Germany.Achievements: • As Account Manager, increased sales in Latin America from near €0 in 2007 to €3M in 2008.• Supported global sales, winning two new customers (Turkcell and Vodacom). • Grew OEM sales via Motorola, overtaking incumbent equipment vendor.• Major contributor to successful 2nd round funding, raising $14M from 3 VCs.• Won GSM Association award, and was a finalist for TMF award in 2007.

Responsibilities: • Direct and channel sales of “Hammer” test equipment in EMEA and India.Achievements: • Won orders with companies including: BT, C&W, IBM, EMC2, Siemens, Global Crossing and Nortel.• Won “Annual Quota Achievement Award” in 2003 and 2004 (2003 target: $1.9M, achieved $2M. 2004 target: $2.1M, achieved $2.3M).• Increased revenue per employee to record levels.• Launched new VoIP call analyser and call generator products into Europe, gaining sales for both.

Responsibilities: • Responsible for Business Development, Strategic Sales Support, Marketing and Proposals.• Lead staff in Europe and USA with a department budget of $560k.• Negotiate with partners and channels to agree targets, contracts and commission rates.• Directly manage sales through customer meetings, bid management and final negotiation.Achievements:• Increased sales to $30M (target $22M) through targeted account selling and new marketing. • Elevated reputation of MasterQuest from a 2nd tier product, to market leader in data services.

Responsibilities:• Leading a global team of Directors and specialists based in USA and Europe responsible for territory and segment strategy, proposals and competitive intelligence. Managing a department budget of $3.6M. • Setting bid strategy and conducting customer negotiations on pricing and terms to close strategic deals.Achievements:• Built EMEA Sales Support department from scratch, winning orders of $80M in first year• Won the ‘Employee of the Year’ award in 1999 for contribution to building EMEA business.• Won orders at O2 UK, Vodafone Portugal and Vodacom South Africa valued at approx. $10M each.• Promoting Inet at international conferences on GSM, SS7 signalling, Intelligent Networks and Number Portability.

• Marketing and Sales Support for IN products in EMEA.• Represented DSC at SS7 and IN Working Groups lead by the UK regulator Oftel.• Speaker at international conferences on IN, GSM, STP deployment, Number Portability and Network Management.• ‘Due Diligence’ on GSM switch manufacturer and HLR developer before acquisition• Won IN orders from o.tel.o and STET Hellas by presenting to customers and preparing bid

• Global product management for Ericsson’s IN products, including technical and marketing support.• Technical support to all the major Account Management departments.• Project managed Ericsson’s multi-million pound winning bid for BT’s Global VPN. • Supported Ericsson’s Intelligent Network product development for GSM infrastructure.

Designing, purchasing, programming and monitoring of Automatic Test Equipment.