Over 15 years in consumer marketing, I've had the privilege of helping brands find their voice and build lasting connections with customers. What drives me? Seeing brands grow from promising beginnings into market leaders that customers genuinely love.I'm passionate about the nuts and bolts of DTC success. From fine-tuning customer acquisition to building retention programs that resonate. Every marketing decision starts with data and ends with real customer impact. Behind every KPI, there's a customer experience that matters.I believe in getting into the details—whether it's optimizing paid social campaigns, writing scripts, rebuilding email flows, or rethinking customer journeys. You'll find me working alongside the team, testing new approaches, and learning something new every day.My background spans both performance marketing and brand building, supported by practical experience across the modern DTC stack. From creative strategy to media buying, I bring a balanced approach to growth: one that values both quick wins and long-term brand health.