My role is to assist with the development and execution of Bord Bia’s commercial marketing strategy process for food and drink companies

I have developed the School’s positioning, and instigated marketing communications plans contributing to the highest level of quality applications in 10 years:• Maintain, develop and promote our online presence with social media platforms and digital automation.• Implementation of marketing communication plans • Build strong relationships with key markets and stakeholders• Analyse market data for potential opportunities

I assist in organising radio shows, research interviewees and develop topics for discussion. I have interviewed national marketing experts in the hospitality and media industries.

Happenings organise spontaneous, meaningful cultural events in Dublin and beyond. My job is to delight and excite their band of friendly followers with creative content and interesting information in a way which is befitting of the brand. Happenings is happy, ethical, friendly and fun and I represent that tone of voice in their online communications in a way which drives growth and engagement for their followers resulting in increased event attendance and a general air of positivity.

I am assisting ASIAM.ie with their digital marketing activities. I have helped to devise a marketing plan which will result in a re-launch of their online presence and a more structured approach to developing and achieving their social media goals.

Ultimate responsibility for the development and implementation of an integrated marketing and communication strategy for brands with a turnover of €15m.• Lead successful PR, TV, Radio, Online and Event strategies. I managed associated agencies and developed national campaigns to achieve brand objectives.• Established innovative digital marketing activities. I launched and grew large online brand communities and devised numerous innovations still used by Valeo Foods.• Initiated change within the organisation by championing my activities among colleagues and defended Marketing Plans with the Board of Directors and the Board of Management.

Working and negotiating with University management, academicstaff and administrative departments to develop and improveacademic services for students.Working as part of a team responsible for the day to day runningof the Students’ Union, organisation of entertainment and charityevents, the re-structuring of the Students’ Union in 2006.