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Participated in Antler's 10-week founder residency program (cohort 12) in Sydney.

Led product and engineering efforts at the travel tech startup, Exceptional ALIEN.- Developed a next-generation travel platform (website and mobile app) using React Native, Next.js, Tailwind CSS, Postgres, and Node.js.- Implemented SEO optimisation strategies, resulting in a 3X increase in traffic and a 5X growth in organic keyword rankings.- Defined and executed the product vision and strategy, ensuring alignment with key stakeholders.- Consistently delivered on roadmap goals through effective planning and execution.- Leveraged data analysis (product metrics and KPIs) to drive continuous user experience optimisation.- Collaborated with and managed projects involving external design agencies, ensuring seamless integration and delivery.

Led the Digital team at Sydney's Powerhouse Museum.- Executed the digital product vision and strategy, ensuring alignment with stakeholders across engineering, design, and leadership.- Managed relationships with external agencies and vendors, ensuring seamless collaboration and timely project delivery.- Oversaw design and engineering sprints, maintaining consistent workflows and meeting project deadlines.- Led a cross-functional team, delivering projects on time and within budget.- Managed project budgets, ensuring efficient allocation of resources and cost control.

Contributed to the growth of the ANZ App Store in Australia and New Zealand.- Managed the Games tab, fostering relationships with local indie developers.- Leveraged analytical skills (performance analysis, QA) to optimise content and user experience.- Created tools and automated processes to streamline editorial programming.- Supported marketing efforts through A/B testing and collaboration on email/social media campaigns.

Led a Product QA Lab in Los Angeles (relocated from Sydney).- Managed QA for core Apple products (App Store, Arcade, Music, etc.)- Collaborated with Product Managers and Engineers on large-scale product testing initiatives.- Built and led a high-performing QA team, overseeing hiring, training, and management.- Streamlined testing processes by developing automation scripts.- Maintained a robust device lab for efficient testing and product demos.

Joined Production Operations team at Apple.- Ensured high-quality content across App Store, Apple Music, and other key platforms (Apple TV App, Apple Books, iTunes).- Streamlined editorial and design workflows through internal tool support and training.- Automated storefront programming tasks with custom scripts and tools.- Maintained an internal web server for global team.

Full-stack development and project management of numerous e-commerce and marketing websites for high-profile clients including Adidas, Supreme and Kanye West.