Adam Weiler Email & Phone Number

Chicago, IL, US

United States

Greater Chicago Area

• Lead robust and growing data analytics practice inclusive of modeling, attribution, analysis, measurement, reporting, media research and consumer insights across more than 45 national and local clients
• Consult with internal and external stakeholders to develop measurement solutions including target development, industry insights, econometric modeling, regular reporting and benchmarking, delivery of large data sets.
• Support and guide the integration of data and analytics into new business presentations and organic growth opportunities for the fastest growing media agency in the world according to RECMA.
• Design and implement broad experience-driven research and insights implementation using proprietary and syndicated approaches to gathering data on consumers, competitors and category.
• Development of proprietary planning tool linking consumer insights to media strategy and execution across multiple verticals including finance, pharma, CPG, QSR and retail.
• Liaise with global research leads across one of the world's largest marketing services holding companies to ensure best practices and shared resources are implemented and available to Spark and our clients.

Chicago, IL

• Provide agency leadership in the field of media research though management and implementation of media tools and resources for internal and external client at one of the largest full service agencies in the U.S.
• Handle regular and ad-hoc research for media, brand, creative, account planning and account services clients across a broad spectrum of clients including those in CPG, Beverage Alcohol, QSR and Financial Services.
• Lead development and implementation of proprietary research tools and services to support both media and other agency clients.
• Support and train a team of over 100 media employees responsible for planning over $1 billion in media annually.
• Represent the agency on industry committees including speaking engagements at marketing and research conferences including Digital Hollywood, the 4As, the Advertising Research Foundation and others.
• Manage resources and evaluate potential vendors against a multi-million dollar media resource budget supporting multiple offices in the U.S.

Chicago

• Provide research, analysis and strategic direction to media buying and planning teams for the largest media buying company in the world.
• Serve as Innovation Champion, teaching and leading colleagues in creative and innovative application of company-wide philosophy dedicated to insuring unique and effective approaches to serving client needs.
• Design and implement proprietary research to supplement agency’s ability to accurately and successfully target consumers.
• Support training and usage of industry-leading measurement systems including Nielsen, Arbitron, Simmons and MRI.

Greater Chicago Area

• Led teams of dedicated analysts to determine share of voice in media, define targets for future outreach strategies and consult with agency and client-based teams to implement and monitor the success of public.
• Managed the preparation, distribution and analysis of daily, competitive, Web-based monitoring reports for a variety of clients in categories such as home appliances, beverage alcohol, automotive and more.
• Worked with technology vendors to establish a high quality stream of media and data.

Bachelor Of Arts (B.A.), Communications And Theater

Mfa, Theater