Adam Yansick Email & Phone Number

Blue Bell, Pa

Greater Philadelphia Area

• Provided key direction and leadership that helped the agency double in size from ‘08-‘13 • Experience planning across all media disciplines including broadcast, print, out-of-home, digital and emerging media • Delivered valuable insights to sports industry clients by planning media and providing marketing consultation for the Philadelphia Phillies, Comcast SportsNet and Hershey Bears• Strategized local market campaigns, while working with the corporate offices for an understanding of the national media plans, for the two largest advertisers in the QSR industry --McDonald’s and Subway Restaurants• Planned and implemented media for ground-breaking campaigns in Philadelphia including Philly’s More Fun When You Sleepover, Dali at the Philadelphia Art Museum and the opening of Citizens Bank Park• Lead the agency in expanding its research resources beyond traditional measures (Nielsen, Arbitron, Scarborough, etc.) to include new tools to help measure digital media (comScore), social media (Netvibes) and advanced demographic and lifestyle information (AAAAs BUDDY database)• Implemented innovative media solutions for clients that allowed them to be the first in the Philadelphia market to take advantage of new opportunities, including:o Penn Medicine being the first homepage advertiser on the Philadelphia Inquirero Brokered a deal between two clients, Visit Philadelphia and the Philadelphia Phillies, to launch the Phanatic Statue Art Project that targeted 20 different attractions throughout the cityo National Constitution Center being the first advertiser to wrap the interior of a SEPTA train caro Multiple clients participating in the first roll out of digital bulletins