Managing Editor / Content Strategist
Mobile Nations
International
As Managing Editor, I assumed an array of tasks that included BlackBerry blog writer, news writer, accessories editor and managing our team, where I oversaw the editorial team of approximately seven full-time and three part-time writers. I was also in charge of producing daily content related to current topics and trends around BlackBerry and the BlackBerry ecosystem. During my time at CrackBerry, I developed an editorial plan, quickly producing short news posts of 300+ words, producing product reviews of 1500+ words, delegating various writing duties to full and part-time writers, copy editing, light graphic work, best SEO practices, affiliate linking and community interaction. I was typically kept to tight deadlines and often asked to write relevant news posts on the spot with limited research. Long-term projects included producing in-depth product reviews on a monthly basis, where extensive use and research was required.Later transitioned to a broader role, which included creating reports in Excel that included analytics data, keyword reports, keyword rankings, SEO strategies and change over time graphs. Also, problem-solving for SEO and analytics issues, including the use of custom intelligence events and reports within Google Analytics. Our team also managed affiliate plan and tools, including Amazon, Commission Junction, ShareASale, eBay, Skimlinks, Rakuten Linkshare, Impact Radius and others, in which we gathered and analyzed data, created reports for affiliate revenue, explored new affiliate options, best practices for adding affiliate links to new and evergreen content, managing high-value keywords and monitoring current trends in the mobile space.Also led a small team of moderators for the CrackBerry Community Forums, which was the biggest of its kind at the time. This included creating conversations with the community, offering contests for long-standing members, moderating forum threads and other assorted items.