Adan Lopez Email & Phone Number

Chicago, IL, US

Bedford Park, Illinois, US

• Developed graphic design assets, including social media, email, video, and print materials.
• Implemented a consistent UI across the website by adhering to brand guidelines and establishing a style guide using Figma.
• Used Google Analytics and HubSpot Analytics to perform SEO analysis and research to monitor web traffic to integrate advanced SEO strategies, with a growth of 50% in traffic.
• Optimized website and product landing pages, which resulted in conversions growing by 10% and increased sales by 15% in 1 year.
• Proven track record in project management, fostering seamless collaboration between cross-functional teams to ensure the successful execution of marketing campaigns.

New York, NY, US

• Worked with the development team to ensure a consistent style for the website user interface and maintain consistent branding.
• Identified opportunities to improve the user experience to implement an optimized user interface for internal and external users.
• Collaborated to improve the website UI and prepare for the conversion of the design system from Sketch to Figma.

Chicago, IL, US

• Determined crucial business and technical requirements by interviewing stakeholders, ensuring optimal performance for the primary website and 18 school micro-websites serving over 12,500 users.
• Visually illustrating how digital systems work through key artifacts, site maps, design systems, wireframes, and user flows.
• Led the redesign to enhance the website’s information architecture, user experience, and interface with Adobe XD in 6 months.
• Created a new brand identity, standardized the brand guidelines, new school logos, team sports logos, and mascot designs.
• Designed print and digital marketing materials, including flyers, website landing pages, presentations, brand identity, social media, newsletters, videos, and templates.

• Collaborating with a team of creative designers motivated by developing, designing, and improving the user experience/user interface for a web platform that allows users to find and get involved in civic opportunities.
• Developed user research assets such as user personas and journey maps to identify the core audience.
• Led the wireframes and UI kit design to improve the user experience for the final web design using Adobe XD.

Chicago, IL, US

• Crafted an intuitive mobile-first e-commerce website, providing a future road map for Oja Express to improve the website’s customer experience.
• Developed responsive design wireframes for landing and content pages, annotated wireframes, a UI kit, and a mid-fidelity prototype in collaboration with other designers using Figma.
• Improved user flow by aligning information architecture to user expectations revealed in usability testing; this resulted in an 85% increase in satisfaction in subsequent tests.
• Conducted market, user research, and usability tests to understand the business/user needs and develop a better user experience.

Bridgeview, IL, US

• Conceptualized high-quality designs of marketing assets to align with customer needs and goals.
• Produced diverse marketing materials, including point-of-purchase items, posters, brochures, and presentations, maintaining branding consistency across various clients.
• Delivered mockups and marketing mailers, contributing to new business development opportunities.

• Standardized a style guide to maintain brand consistency in print assets, email marketing, social media, circulars, brochures, and presentations for advertising campaigns.
• Accountable for managing and coordinating print collateral with vendors, ensuring quality and effectively reducing print costs by 17%.

Chicago, Illinois, US

• Designed layouts for the monthly Ace Hardware store circulars and sign kit, including posters, end caps, price cards, social media, email marketing, and marketing mailers while maintaining the clients’ branding.
• Created brand illustrations for the corporate website while designing an inflatable mascot for corporate events, presentations, and templates for advertising campaigns and creative requirements.
• Streamlined the workflow for designing circulars in coordination with Ace Hardware’s 3rd party developer, Demand Tec, and implemented best practices for improving the time to produce pages to reduce missing deadlines.

Chicago, Illinois, US

• Worked on financial print projects and filed electronic SEC (Securities and Exchange Commission) reports using EDGAR (Electronic Data Gathering, Analysis, and Retrieval).
• Collaborated with the pre-press department with color corrections and color separations, assuring print quality and standards.
• Produced and maintained digital style guides for various accounts and projects.