Adaobi Onyedum Email & Phone Number

Lagos, La, Ng

Lagos State, Nigeria

Cultivate and maintain dynamic relationships with prospective and current community of strategic partners, their representatives and decision-makers in a manner that aligns with the Chamber’s goalsEngage industry, government, philanthropy and civic investors to develop bilateral trade and social impact partnerships that build measurable and tangible gains for both Nigeria and the UKCollaborate with a variety of internal and external partners to secure major corporate partnerships for programmes, events, campaigns and other revenue-generation activities to further the NBCC’s mission, bilateral profile, and strategic goalsOversee partnerships and fundraising efforts for Women and Youth Entrepreneurship Development Centre programmes in a manner that emphasizes the value of civic innovation, socio-economic engagement, and entrepreneurial problem-solvingLead stewardship efforts to communicate and demonstrate programme impact to partnersParticipate in the development of marketing and communication materials to support corporate partnerships and brand enhancement of the NBCCWork in collaboration with the communications and marketing team to ensure alignment of all messaging for the promotion of partnership campaigns, programmes and events

Lagos State, Nigeria

Developed and executed the go-to marketing strategy for SkillPaddy, resulting in a 30% increase in brand awareness and engagement within the first year of Launch.Grew SkillPaddy user database to 14,000 users within the first year of launch.Led the planning and execution of annual marketing campaigns, contributing to a 15% growth in user acquisition compared to the previous year.Developed compelling product messaging and campaign assets that maintained a consistent brand image across all touchpoints, contributing to 80% positive feedback from customers in a brand perception survey.Create and implement online marketing campaigns targeted at lead generation across multiple channels. Drive and create product messaging, campaign assets (Videos, banners, pictures) & positioning across every customer touchpoint.Day-to-day reporting on key performance indicators and lead generation initiatives.

Lagos, Nigeria

Led the commercial team in the advancement of products at Intelligent Innovation resulting in a 25% increase in product adoption and market penetration within the first year.Optimized the marketing funnel, resulting in a 20% increase in lead-to-opportunity conversion rates and a 5% increase in overall revenue.Developed and sustained solid relationships with company stakeholders, clients, and customers. Identified new market opportunities that contribute to product growth across relevant markets. Led marketing activities from lead generation to conversions in line with projected income

Lagos, Nigeria

Implemented a comprehensive 2-year funding strategy that resulted in a 10% increase in secured funds compared to the previous year.Maintained and nurtured relationships with over 100 corporate partners, resulting in a 20% increase in collaboration frequency and a 15% growth in partnership contribution to program implementation.Identified and initiated high-impact partnerships that directly contributed to program success and sustainability.Prepared proposals and business materials to establish and nurture business opportunities and partnerships.

Lagos, Nigeria

Successfully created a 3-year funding strategy that resulted in a remarkable 100% increase in funding for Slum2School Africa over the specified period, contributing to the organization's financial sustainability and growth.Led the external relations and partnerships department developing and managing the execution of strategic partnership engagements with top funders and stakeholders such as UNICEF, HP Foundation, Global Giving, US Consulate, ESPN, Cummins, Prudential Zenith Life Insurance, Dominos, Cold Stone, Pink Berry, and Union Bank among others amounting to over $500,000 between 2020- 2021.Created a funding mapping tool that facilitated the tracking and engagement of over 350 prospective and current partners as well as over 1500 recurring individual donors, enhancing the organization's donor relations and engagement efforts.Managed partnerships with Slum2School development partners, contributing to 30% of the organization's annual funding, showcasing proficiency in relationship management and partnership cultivation.Planned and executed key fundraising marketing campaigns (e.g., Let’s Do More, IamMore, the 2019 and 2021 Global Campaign for Education) and other events within the External Relations and Partnerships department amounting to 30% of funding yearly.

Lagos, Nigeria

Led the Fundraising and partnership volunteer team through all fundraising activities inclusive of annual campaigns designed by the organisation.

M.Sc, Media And Marketing Communication, Distinction

French And Culture, French Language And Literature

Bachelor Of Arts - Ba, English And Literary Studies / Theatre And Film Studies