Adara Groves Email & Phone Number

New York, New York, United States

- Build and optimize landing pages on WordPress to ensure consistent messaging throughout the customer journey- Propose and develop quality content to meet campaign objectives and ensure effective marketing campaigns for both B2C and B2B teams- Design creatives using Canva and Adobe Suite, including videos, GIFs, social media graphics, carousel ads, infographics, print marketing, and more- Implement A/B tests and campaign optimizations to increase results- Track campaign… Show more - Build and optimize landing pages on WordPress to ensure consistent messaging throughout the customer journey- Propose and develop quality content to meet campaign objectives and ensure effective marketing campaigns for both B2C and B2B teams- Design creatives using Canva and Adobe Suite, including videos, GIFs, social media graphics, carousel ads, infographics, print marketing, and more- Implement A/B tests and campaign optimizations to increase results- Track campaign planning, progress, budget, and key performance metrics on Monday.com to inform future marketing efforts- Create distinct messaging to target various unique B2C and B2B audiences, such as academics, professionals, librarians, editors, and more- Monitor industry trends and news to form and pitch new content ideas and growth opportunities- Collaborate with internal and external stakeholders to identify priorities and produce effective campaigns- Coach, mentor, and train team members in a leadership capacity Show less

Philadelphia, Pennsylvania

- Develop marketing strategy in support of a $2.08M journals portfolio, achieving 100% of the 2022 revenue goal- Plan and manage presence at in-person and digital events including conference booth set-up, marketing, and interacting with the community individually and as a team- Execute multi-channel marketing campaigns across platforms such as Twitter, Facebook, LinkedIn, Marketing Cloud/Salesforce, Google ads, and Clarivate Analytics- Monitor ad results and optimize performance… Show more - Develop marketing strategy in support of a $2.08M journals portfolio, achieving 100% of the 2022 revenue goal- Plan and manage presence at in-person and digital events including conference booth set-up, marketing, and interacting with the community individually and as a team- Execute multi-channel marketing campaigns across platforms such as Twitter, Facebook, LinkedIn, Marketing Cloud/Salesforce, Google ads, and Clarivate Analytics- Monitor ad results and optimize performance throughout campaign timeline Show less

Greater Los Angeles Area

- Identify, recruit, and maintain strong relationships with over 100 nano and mico-influencers/brand ambassadors - Monitor industry trends, the latest PR/social media advancements, and relevant campaigns- Distribute products to influencers for cross platform reviews and giveaways, while ensuring proper FTC disclosure

Thousand Oaks, Ca

- Create and manage social media profiles and promotions on Instagram, Yelp, Facebook, and Twitter- Design and place print advertisements, coupons, and gift certificates - Responsible for door-to-door marketing, growing local customer base and encouraging word of mouth advertising- Practice excellence in customer service, building client relationships to result in favorable publicity and feedback- Manage work flow effectively from the back-of-house to the front, by means of… Show more - Create and manage social media profiles and promotions on Instagram, Yelp, Facebook, and Twitter- Design and place print advertisements, coupons, and gift certificates - Responsible for door-to-door marketing, growing local customer base and encouraging word of mouth advertising- Practice excellence in customer service, building client relationships to result in favorable publicity and feedback- Manage work flow effectively from the back-of-house to the front, by means of delegation, time management, and multitasking under pressure Show less

Thousand Oaks, Ca

• Manage Spectrum Experience’s Facebook account, boosting user interaction 50% by implementing the “Ted Talk Tuesdays,” campaign, where users could submit their favorite Ted Talks each week for a chance to be featured on our page. • Plan, market, implement, and debrief the daylong CLU Empowered Workshop for 50 participants at California Lutheran University• Organize Spectrum Experience’s Program Database totaling over 100 programs

Thousand Oaks, Ca

• Process and organize library materials with speed and accuracy• Interact with customers at the circulation and reference desks in an academic library, including answering phones and an online reference platform• Resolve technology problems: troubleshooting printers and copiers, internet access issues, and general computer questions • Initiate reference interviews and extract information from research databases to meet patron needs• Handle cash transactions• Responsible for… Show more • Process and organize library materials with speed and accuracy• Interact with customers at the circulation and reference desks in an academic library, including answering phones and an online reference platform• Resolve technology problems: troubleshooting printers and copiers, internet access issues, and general computer questions • Initiate reference interviews and extract information from research databases to meet patron needs• Handle cash transactions• Responsible for rotating student jobs, including maintaining the Library of Congress system, tracking inventory, and create displays. Show less

Study Abroad Center

• Encourage classmates to consider studying abroad • Provide prospective students with a realistic view of studying abroad, including sharing personal experiences • Help out with Study Abroad Center events, continue networking with both prospective students and study abroad alumni

Florence Area, Italy

• Interacted and communicated with international visitors• Memorized and articulated the artistic, religious, and historical significance of the Basilica

Bachelor Of Arts (B.A.), Communication, Emphasis In Public Relations And Advertising, Minors In Art And Sociology, Magna Cum Laude, 3.8157

Activities and Societies: Lambda Pi Eta, CLU Honors Program, Peer Advising, Multicultural Clubs and Organizations, MYLife Club, Secular.

Art History

Four-month study abroad program in Florence, Italy focused on art history and cultural immersion.