Led marketing for 20 Hypermarkets and 124 Supermarket Stores across Southern India, focusing on brand initiatives and profitability.Managed diverse brand functions for market presence, customer engagement, and profitability.Directing ATL efforts for enhanced brand visibility and resonance.

Coordinated with the Top management to plan and launch new Learning Centers with both ATL and BTL campaigns.Establish a BTL lead generation system for all 11 centers and monitor productivity with managers to ensure profitability

Spearheaded BTL Marketing Campaigns in four Districts across Kerala - Trivandrum, Kottayam, Alappuzha, Pathanamthitta.Executed market research across 1500+ potential assets partnered with 150+ assets for Offline lead generation campaigns.Led a team of 30+ members with Team Leads and Business Development Executives to ensure productivity across markets.Strategized P/L management in markets to ensure profitability by optimizing campaign expenditure, cost/lead &… Show more Spearheaded BTL Marketing Campaigns in four Districts across Kerala - Trivandrum, Kottayam, Alappuzha, Pathanamthitta.Executed market research across 1500+ potential assets partnered with 150+ assets for Offline lead generation campaigns.Led a team of 30+ members with Team Leads and Business Development Executives to ensure productivity across markets.Strategized P/L management in markets to ensure profitability by optimizing campaign expenditure, cost/lead & cost/sale.Coordinated cross-functionally across Sales, Operations, Finance, and HR teams, for efficient execution of BTL Campaigns.Formulated GTM Strategy for an Online Learning Management System partnered with Google. Show less

Conducted secondary market research on the Student’s database to execute region-specific digital marketing campaigns.Worked with Mathrubhumi news network to reach local regions through advertisement on their digital and print platform.Coordinated with the back-end team on improving the SEO, UI, and UX of the university website for better search results.