Partnered with clients to discover and optimize data-driven growth strategies. Conducted primary and secondary research and brand audits to influence the development of integrated marketing and communications plans. Directed creative strategy and process improvements.SERVICES: Research, Brand Development, Integrated Marketing Strategy, Content Creation

Led all operations from market research and prospecting to design and rollout. Managed 10+ team members and contractors.• Based on the competitive landscape; pivoted strategy, resulting in a 70% ROI and profitable sale.

Contracted to establish and implement marketing and communication strategies to support the launch of a new campus in a foreign market. • Defined and instituted internal and external communication policies and best practices to align cross-functional teams.• Managed execution and reporting of digital, social, print, and event marketing.• Led website design and UX design. Became the standard template for campuses worldwide.• Directed creative: photography, video production, copywriting, website design, and sales collateral.• Secured and managed partner relations with key influencers, media accounts, and advertising agencies.

Engaged in PR and cultural exchanges to inform the public, strengthen global relations, and further U.S. initiatives.Additional Achievements:• Organized and hosted international receptions and events to facilitate information exchange• Exercised cultural knowledge and intercultural diplomacy to enhance international relations• Adapted communication across cultural, social, and linguistic barriers

Professional diplomatic and intensive language training as well as certification in intercultural communication, leadership, diplomacy, representation, safety, and security.

Drove brand awareness and revenue growth across retail, e-commerce, and direct channels. Consistently exceeded revenue targets, earning 70% of the company’s channel sales. Recipient of multiple industry awards. Performed technical product demonstrations and training for thousands of channel partners.