Period: 12/2023- Lead nurturing strategy and management- Development and implementation of inbound marketing strategies- Execution of effective email marketing campaigns- Creation and optimization of strategic landing pages- Graphic design for marketing materials- Development of performance reports- SEO structuring and content optimization- Blog strategy and management- Creation of SEO-optimized articles- Data-driven analysis and monitoring of KPIs for actionable insights

In 2019, I co-founded Clickin, a digital marketing agency focused on delivering results through cost-effective, high-impact marketing solutions. Over four years, we’ve helped businesses throughout Brazil elevate their brand presence, attract qualified leads, and drive sales growth.I was actively involved in:- Business planning, market research, and target audience validation- Opportunity identification and process creation for customer support, sales, and marketing- Development of strategic communication and marketing plans based on market analysis, data, and competitor research- Editorial calendar planning and execution to enhance online presence, generate leads, and establish brand positioning- Implementation of lead generation strategies through paid campaigns, inbound marketing, and prospecting- Copywriting and paid traffic management (Google Ads, TikTok Ads, Meta Ads, LinkedIn Ads)- Team leadership and project management using tools like Monday and Trello for process optimization, project execution, and delivery- Strategic development of sales funnels and customer journeys- KPI tracking and analysis across campaigns, channels, and stages of the sales funnel

My key responsibilities as a Marketing Assistant included:- Developing digital content strategies, social media management, and market trend analysis based on competitor insights- Planning and executing data-driven sales strategies to increase performance- Producing internal communication materials, such as newsletters and training resources- Supporting logistics and marketing strategies for key events, including fashion fairs and product showcases (e.g., SICC, Couro Moda, Lepostiche)- Negotiating with vendors to ensure quality, optimal pricing, and delivery timelines- Managing mailing lists for targeted marketing campaigns and improving audience relationships

As an E-commerce Assistant, I was responsible for:- Daily management of e-commerce operations, product categorization, and SEO-optimized content editing- Proactive monitoring of sales channels, campaign configurations, and strategic product selection for promotions- Coordinating photo/video production for product showcasing to enhance user experience- Using Linx for inventory management and overseeing spreadsheets for optimized e-commerce processes- Negotiating seasonal and promotional actions with marketplace account managers

In my role as a Digital Analyst Intern, my main responsibilities included:- Social media monitoring, with a focus on identifying trends and creating strategic content- Implementing keyword tagging and data classification to optimize processes and performance analysis- Developing and maintaining daily KPI reports to continuously improve social media performance and reach- Studying and analyzing media trends, identifying opportunities to enhance marketing and communication strategies