Addie Sheek Email & Phone Number

Clinton, South Carolina, United States

As the Director of Marketing and Communications for Thornwell, I lead a team of four talented individuals to develop and execute highly effective communications initiatives that elevate the story, brand, voice and mission of Thornwell. Through three specific focus areas - Mission Advancement, Programs, and Organization - my objective is to implement creative story telling and innovative marketing strategy that engages our respective audiences, and encourages the acquisition and retention of both our donors and the families we are proud to serve. **Communications**-Responsible for the development and execution of all communications initiatives within Thornwell's three state region, including executive, internal, program (external), donor and Trustee communications. -Chief strategist with proven track record of executing high-quality, audience-centric campaigns with strong return.-Responsible for the development and execution of "video-first" MarCom strategy to reinforce connection of key audiences to the heart of the mission.-Primary copywriter of all donor communications within robust annual appeals and stewardship content strategy.-Responsible for the creation of community-based communications that support the growth of and participation in Thornwell's continuum of care (programs) and retail enterprises that support the ministry. **Media and Public Relations**-Responsible for overseeing and developing strategic, compelling and creative public relations efforts, including media pitching, press releases, blog communications, and social media efforts.-Proven track record of successful media relations opportunities resulting in client and donor acquisition **Marketing**-Responsible for the implementation of traditional and digital marketing efforts, including media buying, traditional and digital advertising, ongoing social media efforts, and development of brand-focused creative collateral for 10+ programs and services across the ministry.

Greenville, South Carolina Area

-Developed working curriculum serving as basis for interview, presentation, personal brand and media training.-Equips clients skills to complete effective press interviews, board presentations, investor pitches, and job interviews.-Works with clients to develop “voice” to promote both personal and professional brand through various platforms.-Trains diverse client base including law enforcement, business and church professionals, and pageant candidates.-Proven track record of success with clients including Miss America (2016), Miss Georgia USA (2020), Miss Georgia (2017 & 2015), Miss South Carolina Teen (2015), numerous runners-up in national and state pageants, and more than 75 state and local titleholders.

Greenville, South Carolina Area

Public Relations-Worked directly with agency clients to develop strategic, compelling and creative public relations efforts.-Proven track record of successful strategic media pitching for a wide range of clients, including nonprofit, higher education, medical device sales, healthcare, travel, tourism, and manufacturing.-Highly skilled writer responsible for developing press releases, copywriting, blogs and social content.-Worked collaboratively with traditional and digital marketing teams to develop strategic communications campaigns for agency clients. “Deliver Your Brand” program developer and instructor-Developer and facilitator of innovative curriculum that helped companies' employees be genuine representatives of their company and personal brand. -Led a series of customized professional development training programs, including presentation and public speaking skills, virtual presenting, executive presence and protocol, and social media conduct.Media Training-Worked with individuals and groups to elevate communication skills necessary for successful media interviews. -Developed and led customized media training presentations and workshops, including talking points and modules. Crisis Communications-Developed extensive, customized crisis communication plans for agency clients, which aided in a more effective, organized and streamlined communication efforts should a crisis arrive.-Developer and facilitator of tabletop crisis scenario “drills” -Developed plans and led drills for clients across numerous fields including chemical manufacturing, healthcare, higher education, and faith-based organizations.Focus Groups and Analysis-Facilitator of multi-location focus group series for an international Fortune 500 company.-Analyzed results of 10+ focus groups and survey data in page executive report which was used for decision making related to employee benefits. -Delivered presentation of focus groups findings to top officials within organization

Greenville, South Carolina

- Worked to craft media messaging to develop professional brand- Media strategist responsible for informing how/when/what information is and should be released to media and public. - Helped develop and disseminate agency policy initiatives. -GONE (Greenville Opioid and Narcotic Eradication) Coalition: Creator of program aimed at fighting growing opioid crisis in Greenville County. Organizer of monthly meetings of more than 20 community partner agencies and maintains correspondence. Developer of education and awareness campaign focused on exposing issues and ways to receive help and/or preventaddiction.- Developer and script writer of public service announcements and educational videos for agency.- Developer of web-based content for agency website and social media pages.- Lead Speech Writer

Greenville, South Carolina Area

• Greenville Bureau Chief• Develop, research, write, edit and report lead stories, daily, for evening newscasts.• Report live from field and Greenville Bureau, including breaking news and weather coverage.• Pitch and enterprise related stories from beats (Greenville, Pickens, Laurens, Anderson Counties, & Upstate Politics)• Post daily stories to web and interacts with viewers via social networking• Made transition from #159 DMA (Panama City) to #37 DMA (Greenville) in first promotional opportunity.• Promoted to Anchor within first four months of hire.• Served on President Trump’s media detail during South Carolina primary.

Panama City, Florida Area

• Shoot, write, edit, investigate and report (One Man Band) front stories daily for evening newscasts.• Pitch and enterprise related stories from beats.• Political Beat Reporter covering impact of local, regional, and national issues.• Exclusive interviews with John McCain, Mike Huckabee, Steve Southerland (Fl-Rep), Amy Kremer (Tea Party Express)• Part time Anchor and Producer for the News 13 This Morning, News 13 This Weekend at 6 and 10 Shows.

Degree in Digital and Broadcast News•Cum Laude Graduate •HOPE Scholar•Deans ListActivities and Societies: Student Government Association - Director of Communications, Leadership UGA 2009-2010, College Republicans, Alpha Sigma Pi Leadership Society, National Society of Collegiate Scholars, UGA News Source 15 Volunteer Staffer, Boys and Girls Club Volunteer.

Head of communications division of UGA's largest student based advocacy group, serving 35,000 students. Managed a team of twelve individuals within the realm of communications, including Advertising, Press, Web, and Social Media. Responsible for delegating tasks for the promotion of major events, connecting students to events and issues spearheaded by SGA, keeping up with day-to-day correspondence with heads of the organization, and serving as a member of the core executive board.

Atlanta, Ga

• Investigative journalism aid for lead reporters in the field and apprentice to lead political journalist covering “Campaign 2012”

•Campus Coordinator in charge of organizing all campus visits from Mr. Purcell including, but not limited to, speaking engagements and panel discussions.•Developed a basic volunteer training manual and information packets for perspective volunteers.•Corresponding graphics designer, developed the “Dawgs for Gerry” and “GP4IC” posters.

B.A. In Digital And Broadcast Journalism, Broadcast News

Activities and Societies: Student Government Association - Director of Communications, Leadership UGA 2009-2010, College Republicans.

Education record

Activities and Societies: National Society of Collegiate Scholars, Magna Cum Laude society, Opera ensemble.

B.M. In Commercial Music, Contemporary Christian Music And Songwriting

Activities and Societies: Deans List, University Singers, Musical Theatre Ensemble