Adeeba Adams Email & Phone Number

Cape Town, Western Cape, South Africa

As a Digital Business Unit Director at an advertising agency, I ensure the quality of our current digital capabilities while driving growth across various digital departments. I strive to maintain exceptional service for our teams and clients, spearheading innovation and transformation, and fostering a dynamic work culture.Key responsibilities include strategic planning, enhancing team performance, cross-department collaboration, and optimizing profitability. My skills and personal traits encompass strategic thinking, strong leadership, deep expertise in digital marketing, and a proven track record of successful operational implementation.I oversee the growth and performance of digital business units within my portfolio. This role requires a comprehensive understanding of digital marketing, client relationship management, and effective resource allocation to ensure profitability and sustainable growth.My current department focus is our 99c Influencer Marketing Department.

Cape Town Area, South Africa

I coordinate the resources on strategic digital projects and balance the expectations of clients with the execution of creative work. In a nutshell, I ensure the smooth and successful production of digital campaigns and projects for leading brands such as:- Shoprite SA and Shoprite Namibia, Lesotho & Swaziland.- Checkers and Checkers' rewards programme, Xtra Savings.- Ackermans (Digital Project Management)- Checkers Sixty60- Medirite Plus (Social Media Strategy and Content Planning)- OK Foods (Digital Project Planning)In addition to typical client service responsibilities, I oversee our in-house Digital Content Marketing Department and our PR/Influencer Marketing Department. I also perform Digital Operational duties across the agency such as setting up and implementing improved digital processes, drafting and implementing of digital training packs and templates, conducting digital training, recruiting digital candidates, vetting digital tools, drafting cost proposals and recons for clients, and addressing staff or client escalations.

As an Independent Contractor at VentureWeb, I sub-contracted full-time, remote Digital Marketing services to Accenture in the Middle East and North Africa (MENA). As the Digital Marketing Lead, my responsibilities included: - Digital Marketing Management and Strategy- Project Management and Stakeholder Management- Content Strategy and Social Media Channel Management- Internal and External Communications - Analytics: Metrics Tracking and Reporting - Digital Recruitment Marketing and Digital Campaign Management- Event Management and Digital Event Promotion- Graphic Design and Agency Briefs (Video, Website, Newsletters, Branding and Presentations).

Claremont, Cape Town

As the PR, Content and Social Media Manager at Milpark Education, a Private University in South Africa, I took charge of:- Digital Marketing and Strategy- Project Management and Stakeholder Management- Social Media Strategy and Management- Content Strategy & Production- Public Relations Strategy - Off-Page SEO - Online Reputation Management- Crisis Management- Community Management - Lead Nurturing - External Communications- Inbound Marketing- Alumni Strategy & Relations- Email Marketing- Event ManagementMilpark Education is registered with the Department of Higher Education and Training as a Private Higher Education Institution and is accredited to offer a range of Further Education and Training (FET) qualifications by various SETAs. The Milpark MBA has been rated in the Top Ten offered by accredited Business Schools in South Africa since 2009 and was rated the #1 Private MBA in South Africa in 2013, 2014 and 2015.

Cape Town Area, South Africa

As the Head of Content at MasterStart, a unique online education startup created and endorsed by South African e-commerce experts and entrepreneurs, I edited an e-commerce course for beginners and an advanced Online Marketing course. I also oversaw the following activity: - Wrote and edited e-commerce and digital marketing course content. - Transformed content into engaging formats like videos and infographics.- Published course content and blog posts in the Learner Management System (WordPress)- Repackaged technical content into easily digestible modules.- Copywriting and Content Marketing - Design Briefs

Cape Town Area, South Africa

SEM Account Director at Hamilton BuchananAt this Search Engine Marketing startup, I specialized in Content/Social Media Strategy and Digital Marketing Campaigns. My goal was to meet off-page SEO objectives: to encourage social engagement, boost search rankings and contribute to an increase in conversions. I crafted and contributed to strategic marketing campaigns for Crede Oils, 4Ward-design, TotalSend, SA Florist, Superbalist, Euphoria Telecom, Prins & Prins, ENS Africa, Seartec (Distributor of SHARP Products in SA), and Southern Destinations. I also took charge of: - Content Marketing and Social Media Management - Project Management and Stakeholder Management- Influencer Campaign Strategies, Execution and Management- Integrated Marketing Campaigns- Keyword Research- Metrics Reporting- Competitor Analysis - Basic Graphic Design- Management, briefing and coordination of various agencies- Uploading/publishing to WordPress

36Boutiques At Eleven On Adderley

36Boutiques, a subsidiary of MIH Internet Africa (Naspers) was one of the first Fashion and Beauty 'e-tailers' to launch in South Africa. I was responsible for:- Digital Marketing- Marketing Research (e-commerce landscape in South Africa)- Promotions Strategy - Campaign Management - Traffic Management- Management of Promotions and Trading Calendars- Management of Advertising Schedule- Budgeting & Reporting- Stakeholder/Vendor Management: Ad Agency, PR Agency- Promotional Content, Competitions and associated Legal Compliance- Management of Digital Brand Advert Archive- SEM Content Management- All Agency Briefs - Weekly Metrics Reporting & ongoing Analytics Tracking

Cape Town Area, South Africa

This leading and award-winning international publication covers topics such as Men's Fashion and Grooming, Nutrition, Fitness, Lifestyle and Health. As the Promotions Manager in South Africa, I took charge of: - Digital Marketing- Sponsorship Acquisition- Retail Promotions- Event Management- Brand Activations- Marketing Surveys/Research- Advertorial Coordination- Trade Agreements- Budget Management- ATL and BTL Campaigns - Subscription & Competition Promotions - Legal Compliance- Marketing & Advertising Copywriting- PR Agency Briefing- Design Briefs- Content Production- Stakeholder Management

- Digital Marketing- Sponsorship Acquisition- Retail Promotions- Event Management- Marketing Surveys/Research- Advertorial Co-ordination- Trade Agreements- Budget Management- ATL and BTL Campaigns - Subscription & Competition Promotions - Marketing/Advertising Copywriting- PR Agency Co-ordination

- Digital Marketing- Sponsorship Acquisition- Retail Promotions- Event Management- Marketing Surveys/Research- Advertorial Co-ordination- Trade Agreements- Budget Management- ATL and BTL Campaigns - Subscription & Competition Promotions - Marketing/Advertising Copywriting- PR Agency Co-ordination

- Digital Marketing- Sponsorship Acquisition- Retail Promotions- Event Management- Marketing Surveys/Research- Advertorial Co-ordination- Trade Agreements- Budget Management- ATL and BTL Campaigns - Subscription & Competition Promotions - Marketing/Advertising Copywriting- PR Agency Co-ordination

- Event Co-ordination- Marketing Co-ordination- Project Management- Marketing and Advertising Copywriting- Competition and Subscription Promotions- Barters/Trade Agreements- Event Management- Trade Show Marketing - Retail and In-Store Promotions - Brand Promotions - Customer Service- PR Briefs

A practical, six-month graduate programme at the Edcon Retail Academy in Johannesburg, the Operational Management Development Programme (OMDP) developed and multi-skilled young leaders, and introduced them to systems, functions, and operations within the corporation. The Edcon OMDP programme included 37 theoretical and practical (in-store training) modules, including:- Marketing and Marketing Strategy- Effective Business Communication- Personal and Interpersonal Leadership- High Performance People- Financial Management- Financial Reporting- Diversity Management- Leadership skills- Basic Management Development- Employee Relations

- Sales Analysis and Budgeting- Sales and Promotions Reports- Interviews and Appointments- Staff Training- Product Training

Online Course: Loyalty Programmes & Crm

Truth’s online Loyalty Course offered an in-depth understanding of the global loyalty industry, best practice, and guidelines for building.

National Diploma, Introduction To Desktop Publishing And Design

Post-Graduate Programme, Operational Management

In this 12 month Operational Management Development Programme, graduates were fast-tracked through a rigorous Management and Leadership.

National Diploma, Marketing Management

Activities and Societies: After achieving the highest final mark in 2001 in English Communication, I was employed by the Technikon.