Adeed Choudhury Email & Phone Number

New York, United States

San Mateo, Ca, Us

San Mateo, Ca, Us

Everywhere

OKX is one of the largest crypto exchanges in the world and I joined as a Senior PM leading initiatives to maintain and increase U.S. user growth. Late 2021 was a wild time in crypto, and I spent much of my time as a "war room" PM to ensure system stability and investigate large swings in metrics. When not dealing with urgent situations, I was able to drive core features of the mobile app including the implementation of new crypto token listings and airdrops, portfolio management tools, onboarding and push notifications. These efforts in aggregate drove +20% in signup -> purchase conversation rate on new users.

Tokyo, Japan, Jp

I led diverse, multi-country tech teams to innovate solutions for longstanding digital news problems, growing US daily active users by 3x during my time. By way of the marketing team, I initially developed an internal FB Ads Platform tailored towards local news audiences that drove 1M new users per month (at its peak) and in-app article-sharing features that incrementally added 5k new organic users a day. During the COVID pandemic, I drove new features within our app to track local COVID metrics, news, and critical vaccine information to keep our user base informed and up-to-date on the latest developments (see link for media coverage). PM: Oct 2019 - Jan 2021Senior PM: Jan 2-21 - Oct 20221

Tokyo, Japan, Jp

13th U.S. office employee and part of the founding U.S. marketing team that grew SmartNews from 10k -> 1M daily active users within 2 years. I participated in all marketing-related vision, strategy and execution processes across digital and TV channels, set KPIs and created dashboards, negotiated with our core agency/advertising/tech partners, wrote SQL to analyze user behavior, and trained and led a team of 4 marketing analysts. I left this role to transfer internally and switch careers into Product Management.Analyst: Jun 2017 - Jan 2018Manager: Jan 2018 - Jan 2019Senior Manager: Jan 2019 - Oct 2019

WRKSHP was an indie mobile gaming studio and the creators of Battle Camp - a popular MMORPG worldwide. Battle Camp was highly profitable with strong user engagement metrics - this lead to high user LTV and marketing budgets were expanded to grow the games' user base. I was responsible for optimizing a $10M yearly customer acquisition budget across digital marketing channels like FB, Google and video ad networks (Vungle, IronSource, AppLovin). I learned technical skills such as SQL and Python to pull, segment, analyze, and automate our internal data leading to improvements in funnel conversion rates and costs.

Toronto, Ontario, Ca

RBI is one of the largest restaurant management companies in the world - operating 4 iconic North American brands: Burger King, Tim Hortons, Popeyes and Firehouse Subs. I joined the Leadership Development Program which allowed me to rotate through different teams, ultimately landing on my top choice - Investor Relations. Here I had the opportunity to work closely with our C-level exec team on high-impact strategic initiatives that spanned across various teams worldwide. I had a fantastic mentor who taught me corporate finance and became responsible for critical functions such as preparing monthly closing and board materials, reviewing SEC form submissions, working with business leaders to build a 5-year financial plan, and led discussions with our top shareholders (hedge funds, institutions) regarding quarterly earnings and company announcements.