● Providing leadership for a 180 million annual business of Reckitt Benckiser in Jhelum, Dina, Mirpur, Jatlan & P D Khan territory encompassing Modern Trade, General Trade and Wholesale outlets.● Effective Sales Forecasting followed by timely order generation to ensure DOC of all SKUs.● Ensuring ROI of all distributors by managing best route to market, coverage expansion & route optimization.● Ensuring sales fundamentals - Distribution, Shelving and Merchandising across stores in the assigned area● Conducting regular market visits to ensure route coverage, product visibility and to run a competitive analysis ● Developing the team by conducting transparent appraisals, one-to-one meeting, in room & on field training.

• Responsible for 160 million annual business in Jhelum, Kharian and P D Khan Towns• Target monitoring, planning, documentation, coordination and monitoring all business processes• Develop market strategy• Manage sale team to maximizes output and desired goals• Managing availability of all brands• Channel wise business development plan• Building strong relationship for business development

● Providing leadership for a 220 million annual business of Reckitt Benckiser in Rawalpindi Territory encompassing LMT, General Trade and Wholesale outlets● Leading a team of 12 members (Sales Reps and Spot Sales Reps) to accomplish the value and volume targets of all brands of RB in the assigned area● Ensuring sales fundamentals - Distribution, Shelving and Merchandising across stores in the assigned area.

● Leading a team of 8 Brand Ambassadors and ensuring assigned merchandising as per planogram.● Delivering sales target on daily basis by leading from the front.● Motivating team by celebrating success & learn from failure.

● To meet 20 consumers on daily basis and applying persuasive sales technique to convert them on PTC brands.● To perform merchandising on 25 stores as per planogram