🤵 Leading roles at Fortune 500 companies like Unilever and Philip Morris revealed to me the paradoxes of decision-making that shape our lives.🎨 Each decision you make can transform your journey, balancing opportunities and risks.♟️ This insight inspired to embrace the complexities. The right decision propels you forward; a wrong one can be devastating.✈️ We partner with diverse clients to guide crucial decisions in:- Self-hood- Prosperity- Relationships🏢 We don’t coach or mentor; we empower you to make the pivotal decisions you’ve been deferring. Make the choice that changes everything.🤵 I led Arabia's Customer Strategy Planning for Beauty and Wellbeing. Led businesses with gross sales of €700M and budgets of €50M, delivering consistent, competitive, profitable growth in Beauty, Personal Care, Home Care, and Tobacco categories.🎨 I've led marketing teams, creating impactful on-ground and digital campaigns for LUX, Dove, and Lifebuoy, and delivering tailored in-store strategies for Sunsilk, Vaseline, and Clear.♟️ My expertise include unlocking consumer insights, integrated marketing and communication, data driven brand campaigns, innovation launches, multi-year business strategies, P&L management, SEO content & search strategies, performance marketing, partnerships, channel mix optimization, data analysis, budget and stakeholder management.🏆 My work earned Effie Middle East North Africa (MENA) Awards:1. Lifebuoy Gold & Silver (Ramadan Germ-Free Campaign)2. OMO Silver (Perfect Storm Launch)🔥 I thrive on developing talent and mentoring start-ups like shazday.com, advising on strategy, portfolio pipelines, and channel mix.🎾 Am a new tennis player and a travel enthusiast. I aim to explore 50 countries (32 ✅).💬 Let's connect for decision-making, networking, new roles and business opportunities.