As Lead Product Designer and Head of Research and Development at 7Sign Corporation:- Leverage 15+ years of Graphics, Creative, Product Design, and Technology expertise.- Shape strategic vision, guiding industrial innovation endeavours.- Collaborate with designers, engineers, and experts to create products uniting form and function.- Prioritize meticulous research, user-centric design, and advanced engineering.- Drive market strategies aligned with evolving industry demands.- Foster innovation, cross-functional collaboration, and creative problem-solving.- Lead a team dedicated to pushing boundaries and achieving design excellence.

As the Lead Product Designer at Knot Squared, my responsibilities include:- Developing and executing the company's product vision and strategy.- Led a team of product managers and designers to create innovative and successful products.- Collaborating with cross-functional teams, including sales, marketing, and engineering, to ensure that products meet the needs and expectations of customers.- Analyzing market trends and conducting customer research to inform product decisions.- Managing the product development process, from ideation to launch.- Monitoring the performance of products and making data-driven decisions to optimize their success.- Communicating product updates and progress to stakeholders, including the executive team and board of directors.- Ensuring that the product development process is aligned with the overall business goals and objectives of the company.- Mentoring and developing product team members to help them grow and succeed in their careers.In addition to these core responsibilities, I am also responsible for identifying and pursuing new business opportunities, developing partnerships and relationships with key stakeholders, and overseeing the sales and marketing teams to ensure that we are effectively reaching and engaging our target market.Overall, my role is to ensure that Knot Squared is positioned for success and growth in the long term and to drive the company towards its strategic goals and objectives.

As a Senior Technology Consultant, my responsibilities include:- Led product design and development projects from start to finish, including defining the product vision and strategy, creating detailed design plans, and managing the prototyping and production phases.- Working with clients to understand their needs and goals, and using this knowledge to develop innovative products that meet their needs and expectations.- Collaborating with cross-functional teams, including engineering, marketing, and sales, to ensure that all aspects of the product design process are aligned with the overall business objectives.- Mentoring and guiding junior product designers, providing support and guidance to help them grow and develop their skills.- Staying up to date with industry trends and best practices, and incorporating new techniques and technologies into the product design process as needed.- Managing budgets and timelines for product design projects, ensuring that projects are completed on time and within budget.- Communicating effectively with clients and team members to ensure that all stakeholders are informed about project progress and any issues that may arise.- Continuously improving and optimizing the product design process to drive efficiency and effectiveness.

Heading Product Development by identifying potential products, conducting market research, generating product requirements, determining specifications, production timetables, pricing, and time-integrated plans for product introduction, and developing marketing strategies with UI & UX team.Responsibilities:•Develop and deliver a strategic technology vision and direction for CodeLabs.•Lead and manage the Software Development and IT teams to deliver software, infrastructure and architecture that meets the needs of users.•Determining customer’s/market’s needs and longings by specifying the research needed to obtain market information.•Recommends the nature and scope of present and future product lines by reviewing product specifications and requirements, appraising new product ideas and/or product changes.•Assesses market competition by comparing the company's product to competitors' products.•Provides source data for product line communications by defining product marketing communication objectives.•Obtains product market share by working with sales director to develop product sales strategies.•Assess product market data by conducting customer’s surveys and evaluating sales results.•Providing information for management by preparing short-term and long-term product sales forecasts and special reports and analyses, with a Q&A session.•Bringing in new products to market by analyzing proposed product requirements and product development programs, preparing return-on-investment analyses, and establishing time schedules with the software development team.•Introduce and market new products by developing time-integrated plans with sales, advertising, and development team.•Execution, implementation and completion of operational requirements by scheduling and assigning employees, following up on work results.•Contributing to team’s effort by accomplishing related results as needed.•Developing strategies to improve the efficiency and efficacy of initiatives.

•Brand positioning for mycart.pk – target audience mapping and customer segmentation.•Planning & implementation of digital marketing strategy including – PPC, SEM, SEO, Retargeting, and Social media marketing budgeting USD 50,000.•Collateral development including viral videos, flyers, emailers, adverts, etc.•Website optimization and design for ideal customer journey to optimize ROMI (return on marketing investment).•Benchmarking cost per customer acquisition, frequency of purchase & repeat business.•Conceptualizing and implementing customer retention and reward program.•Conceptualized and implemented outdoor and print media campaigns.•Working closely with the Brand team to identify and create newsworthy content.•Developing a social media strategy.•Identifying smart ways to reach a true e-commerce audience.Key Achievements:•Successfully executed direct response marketing campaigns through Facebook Business & retargeting on display networks.•Conceptualized & executed two cities engagement events on Facebook leading to a record high engagement. •Successfully implemented several advertising campaigns leading to a 50% increase in transactions month on month.•Launched an outdoor & BTL advertising campaign for brand awareness across Karachi and Lahore.

I am working with MyCart Pvt. Ltd. from June, 2015 to till date, as a “Team Lead - Technology”. My responsibilities are below.• Hire and Manage Development team of site development of our projects.• Worked for Quality Assurance of Site according to people’s requirements.• Coordinate with Operations and Finance team regarding website development projects. • Hire and Manage Product Team for Optimization of our Business sites and management of products portfolio. • Make Plans of IT related enhancements and deployments.• Develop a UI (User Interface) as per marketing requirement and optimize it for user experience.• Setting up and administration of Magento and Custom development for Operations.• Data backup and reporting of running system.• Responsible for servers troubleshooting and maintenance. • Providing technical support on Magento & Cart-Admin.• Monitor security and functional updates & make sure that our system is up to date.• Monitor Design & Development of desktop, web and mobile applications.• Allocate development resources on different projects.• Assign tasks with deadlines to the development team.• Do complete analysis and requirement gathering before development.• Provide time estimation of the projects, either in initial phase or in between• Provide feedback and solves problem faced in any stage of development life cycle.• Deployment of Lahore website and make it fully functional in terms of end to end operations.• Coordinate with different departments according our e-commerce requirement and discuss about new upcoming challenges.

After successful completion of our educational project SABAQ. we handed over it to SABAQ Education Foundation for future development prospects, further enhancements, and growing the idea to the next level.Now I chose to continue my work in D4Sys for innovation design and development as a Team Lead... Now we are working on several new projects in the areas of Art, IT, e-Commerce, and Medical.

I am working here as an Application Design & Development Lead... Currently, we are working on the Android Platform. We are making an application for the schooling system of Pakistan. The concept behind this application is to build a platform in which children can learn interactive education curriculum, educate primary without teacher and schools... This application will be free for everyone and our goal is to make a platform for those, who aren't able to afford standard basic education.It is a non-profit project and I think I can try to give my best for this project.

AceArt Infinity (aceart00) is a digital design agency which I started in 2012. We work on ATL & BTL, Brand Awareness, Advertising Strategy and product development for several global client, we design and execute Marketing campaigns and make them effective in terms of sales and lead generations.The other part of our business is to support and promote our clients on digital media such as (Facebook, twitter, Instagram and others). We do social media marketing, hard sell advertising, brand image building campaigns for our local and international clients. The part which needs creative direction for making all things RTM I manage individually.Responsibilities:• Lead creative sessions for project kick-offs• Manage projects from concept through completion• Develop creative that meet the business objectives• Establish strategic direction• Supervise and inspire the creative team• Work with teams to generate ideas for pitching• Manage team output• Provide quality control over concepts and projects

- Led the branding and advertising of Dawlance Pakistan, the launch 360 campaign for the H-Zone series, Microwaves, Automatic Washing Machines with Air Wash technology, and the Double Door Refrigerator series.- Designed Advertising Campaigns for Head & Shoulders and UBL Omni also orchestrated several campaigns for ATL & BTL.- Develop Dawlance Microwave Cookbook Series with Chef Zakir, enhancing culinary experiences and promoting microwave usage in alignment with brand goals and customer preferences.

Working on 360 Compaign (Strepsils and Mortein)

Maintain Network of Arena Multimedia and Create Designs for new promotions