• Worked with Sales team in Successfully representing ITS at major Trade shows such as Booker Trade show and NCS bringing in £0.55 million of additional business in 2022. • I also contributed Majorly in Launch of ‘Kwikee’ A Retailer Grocery Shopping App with approx. 100 retailers across country. • Managed a focused campaign to market ITS’s new products and services Including Kwikee app and RM2GO App. • I also took initiative to Improved communication channels with Customers by introducing WhatsApp support group, consequently reducing support waiting time by 31% and increase in customer satisfaction by 41%

• Worked with clients in designing and implementing branding strategies.• Successfully research, plan, and monitor management of events 'Karachi Tum Say Hay', Academic Festival 'Karachi Literature Festival', Annual Sales Conference of Martin Dow Pharma and many projects• Continuously monitored marketing trends and keeping close eye on competitive product in marketplace• Designed virtual event portal of Company 'Orbit Broadcast" with the goal of improving company reputation in target market

• Solely handle marketing and communication of event Commercial Media Awards• Executed successful Event introductions by coordinating actions with social media, public relations, and other internal teams.• Cultivated network of media and communications professionals to maintain strong partnerships, secure positive coverage and facilitate quick dissemination of information.

• Developed marketing plans based upon extensive research and prospects targeted.• Successfully launched Entertainment Channel with extensive 360 marketing strategy• Successfully launch TV show in Coordination with Oscar Award Winning Director Sharmeen Obaid-Chinnoy• Developed marketing campaigns for TV shows like BBC Sairbeen, Voice of America, Ramzan Transmissions, and many others