Adel El-Masri is a visionary entrepreneur and leader across multiple sectors, with a strong focus on the F&B and hospitality industry. Renowned for his innovative brand-building strategies and expertise in influencer marketing, Adel has spent over a decade solidifying his reputation as a trailblazer, driving purpose-driven growth and sustainable success.Beginning his journey in 2017 at Growth, Adel acquired invaluable industry insights and experience. Over the years, he honed his skills and collaborated with industry giants such as Foodics and The Cloud before founding Persona in 2023.Under Adel's leadership, Persona has achieved unprecedented success, launching multiple influencer-led brands and reshaping influencer marketing in the MENA region. His visionary leadership and steadfast commitment to excellence have positioned him as a pivotal figure in the industry.Prior to founding Persona, Adel amassed expertise in transformational B2C and B2B marcom strategies, utilizing data, insights, partnerships, and critical thinking to drive business growth and customer retention. Over the past 8 years, Adel has led and implemented strategies for best-in-class brands across various industries, including tech, SaaS, investment, F&B, government, and non-profits. His commitment to excellence and drive for positive change continue to define his leadershipAdel's diverse background spans consulting, agencies, startups, tech, marketplace, and food & beverage sectors. This breadth of experience equips him with the expertise to transform organizations, instill a purpose driven mindset, and build plans that drive revenue growth.🎯 Purpose-driven: Adel El-Masri, a visionary entrepreneur, is dedicated to driving purpose-driven growth and sustainable development across diverse industries. 🌐 Cultivating Success: Alongside his ventures in real estate, hospitality excellence, and influencer-led brand building, Adel co-founded Acua Foundation, a Lebanese NGO dedicated to sustainable development initiatives. 🤝 Champion of Collaboration: Collaboration lies at the heart of Adel's approach. He cultivates strategic partnerships that harness collective strengths and drive mutual growth across his ventures.🌍 Sustainability Advocate: Sustainability is a cornerstone of Adel's ethos. He integrates sustainable practices into every facet of his ventures.📈 Continuous Improvement: Adel instills a culture of continuous learning and improvement.