 Managing MARS Retail Business in the Modern Trade Channels in Al Ain (Carrefour, Lulu, Supers, & Coops)  -Leading a team of 2 Account Development Executives and 9 Merchandisers. -Allocating the unit's value Target by Brand/Account/ Account Executive. -Manage receivables, customer credit terms & invoice collections.  -Controlling spending & allocate promotional budget by account to ensure maximum ROI. -Tracking damages & expiries to ensure they are maintained at minimum level. -Negotiating and finalizing yearly Joint Business Plans & Key Business Drivers. -Negotiating yearly contracts with Carrefour stores to rent permanent displays  -Developing plans to ensure growth in every category within every customer -Responsible for my team’s development plans and yearly performance evaluations. -Controlling trade spent to maximize net sales.

-Leading a team of 3 van sales representatives and 2 merchandisers -Totally responsible for my territories for achieving volume and distribution targets, monthly priorities, implementation of promotional plans, and collections. -Negotiating Business Development Agreements (BDA) with new and existing customers.-Reviewing the business with current customers on quarterly and yearly basis versus performance and investment. And identify the key drivers to grow the business. -Identifying and locating new potential customers, and exploring new opportunities for growth. Targeting Non-Traditional Market Channel Segments; Key Accounts, Education, HORECA, Ship Chandlers, Exporters, Foodservice, Caterers, Governmental Institutions, Leisure, Vending Operators, and New Retail, Trade Activity Program.-Manage day to day operations of order processing, efficiency in delivery directly and through service providers.-Supervise and assist van sales representatives with journey plans, client relationships, promotional plans, new product listing, assets placement, collections.- Monitoring market trends and competitors activities.

•Meeting sections managers on monthly basis•Meeting Category Managers upon the need•Review the business each month•Listing and Introducing new products in the market •Implementing marketing activities•Achieving the monthly target •Maintaining the best displays of the product •Reporting to the sales manager •Monitor competitors’ actions and activities

•Planning, budgeting and implementing promotional and marketing ventures•Implement sales strategies for the launch of all new products•Marketing Research for monitoring competitors activities and actions•Revising the visibility, availability and distribution of the products in the market•Monitoring all the marketing activities and evaluating for better performance