Adele Chia Email & Phone Number

Vietnam

Ho Chi Minh City, Vietnam

Responsible for the P&L of all WSE centres in Vietnam, a part of A-Star Group Pte Ltd..* Streamlined business operations by redefining the customer acquisition strategy and improving on customer experience.* Improved collaboration between all functions in order to drive efficiencies and effectiveness across the organization. * Improved staff engagement through regular, direct and transparent communication.

Singapore

Responsible for the overall P&L of Lorna Whiston schools in Singapore and Malaysia, a part of A-Star Group Pte Ltd.* Successfully reversed the declining student sales trend through improvements in the customer journey and effective sales and marketing strategies.* Improved student retention rate by 15% from 60% to 75% through improvements in the renewal and communication process. * Improved sales acquisition conversions through effective marketing campaigns and open houses.

Singapore

Responsible for the strategic development and professionalising of the front-line operations to deliver on aggressive sales and growth targets across all teaching centres in South East Asia and North Asia.* Successfully restructured and repositioned the reactive Customer Service teams to a professional Sales and Customer Management team with clear targets and KPIs across 10 countries in East Asia.* Served as a consultant and key member of the global committee for a standard Global Sales Strategy.* Improved sales conversion by 5% within the first year of the restructure. * Doubled sales revenue from USD50M to USD100M through effective sales strategies and management of a high performance regional sales operations. * Improved retention of young learner students from 80% to 85% through a strong focus on customer experience and customer management strategies. * Improved adult students customer lifetime value from an average of 6 months to 12 months through closer collaboration with the product development team and effective pricing strategies to change the customer behaviours.

Singapore

Responsible for the admissions activities to drive student recruitment in higher education programs.

Guangzhou, Guangdong, China

Responsible for the management of a team of 34 from sales, customer service to academic to drive new student recruitment and customer retention.

Singapoe

New business owner responsible for the end-to-end distribution of hygiene consumer product from product development, marketing to sales to key retailers.

Singapore

Responsible for the conceptualization and implementation of sales incentive programs for the distributors and resellers in ASEAN and South Asia

Singapore

Responsible for the business development of the company's cleaning services to the commercial and residential estate owners.

Acc Coaching Certificate, Coaching

Bachelor’S Degree, Marketing