Adele Louw Email & Phone Number

South Africa

• Lead the marketing team on retail marketing campaigns (strategy, creation, execution, performance optimization and measurement)
• Digital Marketing, content writing and blogging.
• External Agency relationship management including contract renewals, design and printing, advertising mediums, social media.
• Manage marketing support team (includes intern training)
• Lead strategic projects for the Nordstrom Marketing Core Team, including project/scope definition, cross-functional team leadership and overall project management
• Provide insight and direction to business

Cape Town, Western Cape, South Africa

• Development of brand for RE/MAX through different channels – TV Placement – Egoli, advertising spots for rugby, print advertising, radio. Account Manager duties for RE/MAX as well as other clients - Investec and Old.
• Marketing of Shopping centers – planning and execution of plans
• Client liaison with tenants and landlords
• Developing of newsletters to tenants, promotional activities to drive feet and spend
• Collaborate with design studio in effective advertising and providing the correct brief from client

Cape Town, Western Cape, South Africa

• Run schedule of PR events throughout the year for Western Cape stores as well as national events: Woman of the Year (1000 pax) and Boerewors (Regional to National level at Sun city with Skouspel), Good Food and Wine.
• Ongoing liaison with suppliers and stores, spokesperson for stores. (Shoprite, Checkers, U-SAVE and OK - Western Cape)
• Write and distribute press releases
• Organize and oversee media interviews for executives
• Present annual PR plans and recap of previous yes annual corporate events
• Represent the company at selected media events, seminars, tours and events

Upington, Northern Cape, South Africa

• Identify and evaluate key industry tastings, opportunistic sponsorships and events, and organize participation accordingly. Attend major wine events and shows where applicable
• Bring strategic media value to marketing-driven promotions and events
• Develop annual Public Relations wine and spirits portfolio that raise media, trade and consumer awareness and encourage sales. This includes the management agency for larger brands and working directly with the.
• Organize PR aspects of winemakers visits including media interviews and events
• Oversee all media material per brand
• Create and run individual campaigns for specific brands

Cape Town, Western Cape, South Africa

• Event organization and execution for marketing department and sales
• Secretarial, administrative and clerical duties

Marketing/Marketing Management, General

Activities and Societies: Member of Shopping centre council public relations and marketing

Public Relations, Advertising, And Applied Communication

Activities and Societies: shopping centre council