Adele Nell Email & Phone Number

Risk Officer/Xago Technologies:Risk assessments, transaction monitoring, corporate and individual client onboarding, and SEO and marketing content strategy and creation.Content Manager/Competitive Capabilities International:Blog content: Develop a strategy, write and edit SEO and CRO optimised content (result: annual increase of 50% click-through rate, RankMath/WordPress SEO score consistently above 80%)Monthly client newsletter: Develop the newsletter strategy, write content and manage the production process every month (result: consistently exceeded targets of 20% open rate 3.2% click-through rate; newsletter was the best performing email campaign for FY2023 and often contributed to the most conversions)Blog and email newsletter data analysis (e.g. goal conversion rate, bounce rate, subscriber personas and regions, open rate, click-through rate) to inform future content strategiesInitiate strategies to improve click data and open rates, such as A/B testing of layouts, calls-to-action, subject lines, and a newsletter re-engagement campaignSEO and CRO research: Research trends and best practice, competitors’ content and SEO, and improvement opportunitiesInitiate SEO working sessions with the webmaster to improve website's domain authorityInitiate SEO and CRO training sessions ('Lunch & Learn') with the marketing teamCompile a FY2024 SEO strategyEstablish a quality framework and manage the quality of all marketing content using Critical to Quality criteriaManage the department’s planning coordinatorPrepare detailed briefs for and liaise with freelance writersCopy Editor/Proofreader: Copy edit educational material (Milpark Education) and training manuals for the oil industry (Sonangol, Angola); legal proofreader (Exigent in Cape Town, South Africa)Online Content Editor: Write for and edit websites in these industries: financial, disruptive technology such as blockchain and cryptocurrency, insurance, health and fitness, travel, architectural, educational and construction. Teacher: Over 10 years' experience teaching English as a 2nd and foreign language in South Africa, the United Kingdom, Japan and Angola.Skills: project management, digital marketing, research, SEO specialist, SEO content writing and editing, collaboration, communication, presenting, teaching, training, problem-solving and photography.