Adele Scheiber, Mpa Email and Phone Number

- Spearheaded a full rebrand and website overhaul that 𝗹𝗲𝗱 𝗱𝗶𝗿𝗲𝗰𝘁𝗹𝘆 𝘁𝗼 𝗺𝗼𝗿𝗲 𝘀𝘂𝗽𝗽𝗼𝗿𝘁𝗲𝗿𝘀 𝗮𝗻𝗱 𝗮𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁. - Steadily improve key metrics like website traffic, clickthroughs, and engagements by 𝗮𝘀 𝗺𝘂𝗰𝗵 𝗮𝘀 𝟰𝟬% 𝘆𝗲𝗮𝗿 𝗼𝘃𝗲𝗿 𝘆𝗲𝗮𝗿. - Grew the NWHN’s social media following across Facebook, Instagram, X, LinkedIn, and TikTok 𝗳𝗿𝗼𝗺 𝟮𝗞 𝘁𝗼 𝗼𝘃𝗲𝗿 𝟯𝟬𝗞 𝗶𝗻 𝟰 𝘆𝗲𝗮𝗿𝘀. - Create multichannel fundraising campaigns that consistently meet or exceed stretch goals. (We broke our stretch fundraising goal in 2023 and 𝗿𝗮𝗶𝘀𝗲𝗱 𝗼𝘃𝗲𝗿 $𝟭𝟲𝟬,𝟬𝟬𝟬 𝗱𝘂𝗿𝗶𝗻𝗴 𝗼𝘂𝗿 𝟱-𝘄𝗲𝗲𝗸 𝗘𝗻𝗱 𝗢𝗳 𝗬𝗲𝗮𝗿 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻). - Create multichannel consumer education campaigns that inform and activate the public on issues related to women’s health care access. (𝗪𝗲 𝗿𝗲𝗮𝗰𝗵 𝗼𝘃𝗲𝗿 𝟮 𝗺𝗶𝗹𝗹𝗶𝗼𝗻 𝗽𝗲𝗼𝗽𝗹𝗲 𝗮𝗻𝗻𝘂𝗮𝗹𝗹𝘆 𝘄𝗶𝘁𝗵 𝗼𝘂𝗿 𝗵𝗲𝗮𝗹𝘁𝗵 𝗿𝗲𝘀𝗼𝘂𝗿𝗰𝗲𝘀). - Built and maintain a digital ads program that encompasses all major social media networks and Google’s Pay Per Click (PPC) advertising solution; 𝗮𝗱𝘀 𝗰𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝘁𝗹𝘆 𝗼𝘂𝘁𝗽𝗲𝗿𝗳𝗼𝗿𝗺 𝘁𝗵𝗼𝘀𝗲 𝗼𝗳 𝗹𝗶𝗸𝗲-𝘀𝗶𝘇𝗲𝗱 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀 𝗶𝗻 𝗯𝗼𝘁𝗵 𝘁𝗵𝗲 𝗵𝗲𝗮𝗹𝘁𝗵 𝗮𝗻𝗱 𝗻𝗼𝗻𝗽𝗿𝗼𝗳𝗶𝘁 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗲𝘀. - Facilitate consistent high-impact 𝗺𝗲𝗱𝗶𝗮 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁𝘀 𝗶𝗻 𝗽𝘂𝗯𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗹𝗶𝗸𝗲 𝗬𝗮𝗵𝗼𝗼, 𝗖𝗡𝗡 𝗜𝗻𝘃𝗲𝘀𝘁𝗶𝗴𝗮𝘁𝗲𝘀, 𝗣𝗼𝗹𝗶𝘁𝗶𝗰𝗼, 𝗮𝗻𝗱 𝗡𝗲𝘄𝘀𝘄𝗲𝗲𝗸. - 𝗖𝗿𝗲𝗮𝘁𝗲𝗱, 𝗵𝗼𝘀𝘁, 𝗮𝗻𝗱 𝗽𝗿𝗼𝗱𝘂𝗰𝗲 𝘁𝗵𝗲 𝗬𝗼𝘂𝗿 𝗛𝗲𝗮𝗹𝘁𝗵 𝗨𝗻𝗹𝗼𝗰𝗸𝗲𝗱 𝗽𝗼𝗱𝗰𝗮𝘀𝘁, which has been accessed by over 300K people since launch.- Write, edit, and curate content for the NWHN’s website, blog, newsletter, public statements, and our 𝟮𝟱𝗞+ email list. - Supervise a diversely skilled communications 𝘁𝗲𝗮𝗺 𝗼𝗳 𝟲 𝗮𝘀 𝘄𝗲𝗹𝗹 𝗮𝘀 𝗱𝗼𝘇𝗲𝗻𝘀 𝗼𝗳 𝗺𝗲𝗱𝗶𝗰𝗮𝗹 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀.

- Crafted compelling, relatable copy that drove sales and converted interest into action. Past clients included 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁, 𝗦𝗮𝗳𝗲𝗚𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻𝘀, 𝗮𝗻𝗱 𝘁𝗵𝗲 𝗡𝗮𝘁𝗶𝗼𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻’𝘀 𝗛𝗲𝗮𝗹𝘁𝗵 𝗡𝗲𝘁𝘄𝗼𝗿𝗸 𝘄𝗵𝗼 𝗰𝗿𝗲𝗮𝘁𝗲𝗱 𝗮 𝗽𝗲𝗿𝗺𝗮𝗻𝗲𝗻𝘁 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻 𝗳𝗼𝗿 𝗺𝗲. - Coached clients on their professional self-promotion strategy. Services included resume and cover letter writing, mindset coaching, and interview coaching. 𝗣𝗮𝘀𝘁 𝗰𝗹𝗶𝗲𝗻𝘁𝘀 𝗹𝗮𝗻𝗱𝗲𝗱 𝗳𝘂𝗹𝗹 𝗿𝗶𝗱𝗲 𝘀𝗰𝗵𝗼𝗹𝗮𝗿𝘀𝗵𝗶𝗽𝘀, 𝗽𝗼𝘀𝗶𝘁𝗶𝗼𝗻𝘀 𝗮𝘀 𝗱𝗶𝗽𝗹𝗼𝗺𝗮𝘁𝘀, 𝗮𝗻𝗱 𝗷𝗼𝗯𝘀 𝗮𝘁 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗬𝗼𝗿𝗸 𝗧𝗶𝗺𝗲𝘀. - Conducted all executive and administrative functions of the business, including 𝗰𝗹𝗶𝗲𝗻𝘁 𝗽𝗿𝗼𝘀𝗽𝗲𝗰𝘁𝗶𝗻𝗴, 𝗰𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴, 𝗽𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝘄𝗿𝗶𝘁𝗶𝗻𝗴, 𝗯𝘂𝗱𝗴𝗲𝘁𝗶𝗻𝗴, 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗮𝗻𝗱 𝗯𝗶𝗹𝗹𝗶𝗻𝗴.

- 𝗖𝗿𝗮𝗳𝘁𝗲𝗱 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗴𝗿𝗮𝗺 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝗶𝗲𝘀 for child protective and supervision development programs. - 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗳𝗼𝗿𝗺𝘂𝗹𝗮-𝗲𝗻𝗮𝗯𝗹𝗲𝗱 𝗺𝗼𝗻𝗶𝘁𝗼𝗿𝗶𝗻𝗴 𝗮𝗻𝗱 𝗲𝘃𝗮𝗹𝘂𝗮𝘁𝗶𝗼𝗻 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲𝘀 in Microsoft Excel that allowed 19 local districts of social services to easily map their business processes and monitor the improvement priorities identified in their strategic plans. - Wrote training and coaching tools related to family engagement and piloted these tools in the field with 𝟯,𝟬𝟬𝟬 caseworkers. - Interpreted, synthesized, and presented the results of federal assessments; crafted theories of change, work schedules, and performance improvement plans based on results and feedback. - Created briefs for agency executives that facilitated using large data sets to drive program performance and inform policy decisions. - Spearheaded a needs assessment to increase the rate at which youth in foster care apply to and succeed in college.- 𝗦𝘂𝗽𝗲𝗿𝘃𝗶𝘀𝗲𝗱 𝘃𝗮𝗿𝗶𝗼𝘂𝘀 𝗶𝗻𝘁𝗲𝗿𝗻𝘀 𝗮𝗻𝗱 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀 and mentored them in writing and data analysis.

- 𝗗𝗲𝘃𝗲𝗹𝗼𝗽𝗲𝗱 𝗰𝗼𝗺𝗽𝗿𝗲𝗵𝗲𝗻𝘀𝗶𝘃𝗲 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗿𝗼𝗹𝗹-𝗼𝘂𝘁 𝗽𝗹𝗮𝗻𝘀 for several end-user awareness initiatives which resulted in hundreds of NYS employees taking better advantage of free software, training opportunities, and the latest security protections. - 𝗪𝗿𝗼𝘁𝗲 𝗶𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻, 𝘂𝘀𝗲𝗿 𝗙𝗔𝗤𝘀, 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀, 𝗯𝗿𝗼𝗰𝗵𝘂𝗿𝗲s, and other end-user communications.- 𝗦𝗰𝗿𝗶𝗽𝘁𝗲𝗱, 𝘀𝘁𝗼𝗿𝘆𝗯𝗼𝗮𝗿𝗱𝗲𝗱, 𝗮𝗻𝗱 𝗳𝗶𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝘀𝗲𝘃𝗲𝗿𝗮𝗹 𝗮𝗻𝗶𝗺𝗮𝘁𝗲𝗱 𝘃𝗶𝗱𝗲𝗼𝘀 for use in campaigns and wrote a user’s guide for future use of various new programs and videomaking software platforms.

- 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗲𝗱 𝗰𝗹𝗶𝗲𝗻𝘁𝘀’ 𝗱𝗶𝗴𝗶𝘁𝗮𝗹 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝘁𝗼 𝗺𝗮𝘅𝗶𝗺𝗶𝘇𝗲 𝗽𝗿𝗲𝘀𝗲𝗻𝗰𝗲 𝗼𝗻 𝘀𝗲𝗮𝗿𝗰𝗵 𝗲𝗻𝗴𝗶𝗻𝗲𝘀 like Google and Bing.- 𝗪𝗿𝗼𝘁𝗲 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗰𝗼𝗽𝘆 𝗮𝗻𝗱 𝗽𝘂𝗯𝗹𝗶𝗰 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 for businesses of various sizes and types (e.g., day cares, farms, engineering firms, medical device firms, real estate firms, pharmacies, and wellness centers.) - 𝗔𝗰𝗵𝗶𝗲𝘃𝗲𝗱 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗵𝗶𝗴𝗵𝗲𝘀𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 𝗮𝗻𝗱 𝘀𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻 𝘀𝗰𝗼𝗿𝗲𝘀 𝗼𝘂𝘁 𝗼𝗳 𝗵𝘂𝗻𝗱𝗿𝗲𝗱𝘀 𝗼𝗳 𝘄𝗿𝗶𝘁𝗲𝗿s while maintaining a fast writing speed.

- Planned advocacy events, voter registration drives, and other outreach initiatives for over 𝟰𝟮,𝟬𝟬𝟬 union members.- 𝗪𝗿𝗼𝘁𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴, 𝗽𝗿𝗲𝘀𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗽𝗹𝗮𝗻𝗻𝗶𝗻𝗴 𝗺𝗮𝘁𝗲𝗿𝗶𝗮𝗹 𝗳𝗼𝗿 𝗹𝗼𝗯𝗯𝘆𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗼𝗰𝗮𝗰𝘆 𝗲𝘃𝗲𝗻𝘁𝘀 that helped UUP communicate complex financial relationships between university stakeholders to legislators in an efficient and compelling way. - Coordinated state-wide “Rock the Vote” 𝘃𝗼𝘁𝗲𝗿 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗱𝗿𝗶𝘃𝗲 𝘄𝗵𝗶𝗰𝗵 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗼𝘃𝗲𝗿 𝟭𝟬,𝟬𝟬𝟬 𝘃𝗼𝘁𝗲𝗿 𝗿𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗮𝗽𝗽𝗹𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗾𝘂𝗲𝘀𝘁𝘀.

- Marketed ad space in our orientation catalog to local businesses which 𝗿𝗲𝘀𝘂𝗹𝘁𝗲𝗱 𝗶𝗻 𝗱𝗼𝘂𝗯𝗹𝗲 𝘁𝗵𝗲 𝘀𝗽𝗼𝗻𝘀𝗼𝗿𝘀𝗵𝗶𝗽 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝘆𝗲𝗮𝗿. - Managed and organized large confidential datasets in Excel and Peoplesoft to help staff make data-driven admissions decisions.- Represented the institution positively to prospective students via emails, blog posts, recruitment events, and tours.- Coordinated logistics for recruitment events which frequently attracted more than 𝟮𝟬𝟬 attendees.

- 𝗪𝗿𝗼𝘁𝗲 𝗮𝗻𝗱 𝗺𝗮𝗻𝗮𝗴𝗲𝗱 𝟯 𝗨𝗦𝗔𝗜𝗗 𝗴𝗿𝗮𝗻𝘁𝘀 for multiculturally-focused service learning experiences.- 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗲𝗱 𝘁𝗼𝘄𝗻 𝘆𝗼𝘂𝘁𝗵 𝗰𝗲𝗻𝘁𝗲𝗿 𝗳𝗿𝗼𝗺 𝗮𝗯𝗮𝗻𝗱𝗼𝗻𝗲𝗱 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝘁𝗼 𝗯𝘂𝘀𝘁𝗹𝗶𝗻𝗴 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗮𝘀𝘀𝗲𝘁 by organizing community participation in rebranding efforts and programs that enriched the education of local youth. - 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿 𝘀𝘁𝗮𝗳𝗳 𝗳𝗿𝗼𝗺 𝟬 𝘁𝗼 𝟲 and supervised these volunteers as they taught and managed the youth center curriculum; increased membership from 12 to over 100 children. - 𝗖𝗼𝗮𝗰𝗵𝗲𝗱 𝗼𝘃𝗲𝗿 𝟱𝟬 𝘆𝗼𝘂𝘁𝗵 𝗮𝘀 𝘁𝗵𝗲𝘆 𝘀𝗼𝘂𝗴𝗵𝘁 𝗲𝗺𝗽𝗹𝗼𝘆𝗺𝗲𝗻𝘁 and developed their resume writing and interviewing skills. - 𝗠𝗲𝗻𝘁𝗼𝗿𝗲𝗱 𝘁𝗵𝗲 𝗶𝗻𝗰𝗼𝗺𝗶𝗻𝗴 𝗰𝗼𝗵𝗼𝗿𝘁 𝗼𝗳 𝟲𝟬 𝗣𝗲𝗮𝗰𝗲 𝗖𝗼𝗿𝗽𝘀 𝘃𝗼𝗹𝘂𝗻𝘁𝗲𝗲𝗿𝘀 and trained them in community organizing best practices.