Adelė Tartilaitė Email & Phone Number

Vilnius, Lt

- Developing experimentation strategies aligned with business goals and long-term growth.- Leading growth efforts focused on web optimization and pricing strategies for eCommerce product.- Owning data tracking throughout the product website.- Collaborating with UI/UX team and developers to integrate A/B testing and new functionalities to improve performance.- Conducting research, data analysis, and generating ideas to enhance websites and landing pages for better conversions and lead generation.- Using platforms like Google Analytics, VWO, Looker, Hotjar, Google Tag Manager, Airtable, Nova, and UserTesting to optimize user engagement.

Vilnius, Lithuania

- Driving revenue growth by optimizing ad inventory and setups across desktop and mobile using platforms like Google Ad Manager, AdMob, MoPub, and AppLovin.- Collaborating with UI/UX, product, and development teams to refine ad strategies, positioning, and test setups.- Auditing ad setups, brainstorming improvements, and designing experiments for optimization.- Registering feature requests and bugs on Jira to enhance platform functionality.- Performing regular analyses and providing actionable insights and suggestions.- Communicating and negotiating with partners to scale revenue.

- Collaborating with the affiliate team to set up campaigns, banners in Google Ad Manager, and tracking through Google Tag Manager.- Managing the scheduling and delivery of ads across platforms like App Nexus Xandr, Google Ad Manager, and internal systems.- Coordinating creative materials and ensuring smooth launches for advertising initiatives.- Preparing detailed reports to evaluate campaign setups and performance metrics.- Conducting checks to ensure correct banner sizes and maintain campaign efficiency across managed websites.

- Supporting brands like Zara, Massimo Dutti, Stradivarius, Diesel, and others with communication campaigns in the Baltic region.- Preparing marketing reports and analyzing campaign performance for optimization.- Assisting in brand photoshoots and creating promotional looks with photographers and models.- Colaborating with brand partners and influencers to ensure successful campaign execution.- Managing social media accounts, including promotional content creation, for SOULZ, Apranga, and Aprangos Galerija Instagram profiles in the Baltic region.

Front-End Development Advanced Studies, 10

- Employed HTML, CSS, SCSS, and JavaScript to develop web applications with responsive design, prioritizing user needs and usability..

Bsc (Hons), International Marketing And Management