Responsible for the national strategic visual direction of womenswear merchandising across 54 sites, ensuring that the visual proposition remains high.Adept at liaising with buying, design and marketing teams to create and implement design themes and plans according to merchandising directives.Training, developing and coaching all cluster VM's and regional managers.

Management of state visual merchandisers and instore visual managers to execute and maintain high levels of merchandising throughout all 9 stand-alone sites and 17 Myer concession sites.Adapting UK guidelines and developing new company supporting guidelines for the Australian market.Took ownership of New Store Openings throughout Australia across stand alone and concession stores. Involved in the process at every stage, working with project management team and fixture suppliers, contributing to key decisions and managing team at set up.

Developed seasonal strategy with Creative Manager, driving this out through National Model Store Set up, Company Roll Out and Sign off process.Delivered all new store openings, liaising with UK and Australian teams to manage a smooth set up.Responsible for the recruitment and induction of in store visual teams.

Topshop Topman Visual Merchandising manager in Australia’s flagship store covering both brands managing a team of 9 visual merchandisers.Worked with the National VM Manager to manage the recruitment of the new store VM team.Worked closely with all Head Office functions including GM to drive the business forward.

Responsible for the visual proposition across Topshop/ Topman in a site of 21,400 sq ft, and an annual turnover of 14 million.

Supported the VM manager in the implementation of VM strategies to ensure the growth of the business both in a strong visual and commercial aspect.