Adele Hollywood Email & Phone Number

Perth, Western Australia, Australia

~ Helping local brands share their purpose with soul deep brand strategy and copy — full of heart and quirk ~After more than a decade in corporate comms, I left a permanent role to pursue my passion for writing and a better work/life/fam balance 🙌🏻See me for soul deep brand strategy and SEO-friendly website copywriting — as well as VIP Days for general small biz comms support and 1:1 consults. www.bookleafcopy.com.au Insta: _@bookleafcopy_

Perth, Australia

It was an honour to fill the first communications role at Government House and to help build its marketing and media strategies from the ground up. Over five years, I served three Governors of Western Australia (Sanderson, Beazley and Dawson). It was a career-defining opportunity to work closely alongside each Governor as a vice-regal speechwriter, and to draft messages and forewords on their behalf for a variety of publications.In the same role I identified proactive media opportunities and developed communications plans to educate the public about the role of the Governor, and the significance of the heritage-listed Government House domain. My duties and achievements included:• Creating the establishment’s first communications strategy.• Maintaining and evaluating the strategy, and creating related external communications action plans.• Overseeing all communications material in support of the vice regal program and office.• Writing speeches, official messages and briefing material for the incumbent Governor.• Managing the website, including copy and content writing, video and image uploads, SEO, and assisting in the build and launch of two new websites for the establishment.• Managing all social media channels, including launching the establishment’s Facebook page, and the creation of all related internal and external social media guidelines.• Coordinating all media, including identifying proactive opportunities, preparing media releases, event management for media calls and handling of all media queries.• Preparing video scripts and overseeing production of interviews for the Conversations at Government House series.• Preparing the annual report - from drafting, proofing and approvals through to final design.• Developing the establishment's first corporate style guide.

Pmh + Perth Children'S Hospital

Working in a dynamic and high performing team, I delivered communications about the State's new paediatric hospital to Western Australian families, health service staff and stakeholders.In this role I gained valuable experience in the complexities involved in a project of State significance, and the importance of delivering clear information to a diverse range of target audiences. Duties and achievements included:• Write and edit copy and content for community campaigns (including posters and brochures), Perth Children's Hospital Project website and WA Health website and social media platforms.• Distill technical (medical and construction related), jargon-heavy information into easy to read stories for the public and media.• Apply the hospital's new corporate visual identity across digital, print and online materials.• Develop the Perth Children’s Hospital website and social media channels.• Draft media statements and manage journalists at on-site (PMH and PCH) ministerial and proactive media events.• Promote the hospital at key internal and external events including Telethon and deliver presentations at staff forums.

Princess Margaret Hospital For Children, Perth

In a highly sensitive environment I protected the privacy of staff, patients and families facing media attention while spotlighting the positive stories, work and research excellence of the health service. Day-to-day I was responsible for external and internal communications relating to Princess Margaret Hospital (PMH) and the Child and Adolescent Health Service (CAHS) including Child and Adolescent Community Health (CACH) and Child and Adolescent Mental Health Services (CAMHS). Duties and achievements included:• Write stories for the PMH website, intranet and internal communications channels including Kite Tales magazine, Telethon weekend promotional displays, newsletters and posters.• As Publications Editor, manage the development of plain English, consumer friendly publications including health fact sheets and hospital and health service information booklets and resources.• Coordinate media opportunities, including filming, photography and interviews with patients, families and staff in hospital wards and health service clinics.• Produce content for briefing notes and ministerial correspondence.• Manage health service events, including speech writing and logistics for the quarterly CAHS Staff Awards and delivery of presentations at staff forums.

I performed a mixture of general media, investor and public relations duties. Gained valuable experience in media relations, website management and professional writing and editing. Achievements included the event management of a large retail-investor mining conference on the Gold Coast and creation of the company’s social media channels.