Geo-Marketing Analyst - Business Intelligence
Ikoyi
⦁ Extensive data mining and reporting using SAS, SQL, MS Word, PowerPoint Presentation, MS Excel, Business Objects to generate new analytics insights by manipulating large SAS datasets, performing statistical computations using various SAS statistical procedures, Oracle SQL etc ⦁ Customer insignt generation through in depth understanding of customer knowledge via granular data mining and analysis.⦁ Regionalised customer knowledge reporting, product portfolio monitoring, promotional… Show more ⦁ Extensive data mining and reporting using SAS, SQL, MS Word, PowerPoint Presentation, MS Excel, Business Objects to generate new analytics insights by manipulating large SAS datasets, performing statistical computations using various SAS statistical procedures, Oracle SQL etc ⦁ Customer insignt generation through in depth understanding of customer knowledge via granular data mining and analysis.⦁ Regionalised customer knowledge reporting, product portfolio monitoring, promotional activity and business Meta data evaluations. ⦁ Customer Segmentation, Market Share & Value Share Prediction Modeling and Customer Lifecycle Management.⦁ Support MTN’s growth strategy at micro-market level through the application of customer analytics in driving sales/marketing efficiency and effectiveness. ⦁ Application of geo-spatial analytics, regional insights, location-based competitive analytics and regional media/propositions to drive incremental market share growth in volume and value terms.⦁ Collect, analyse, interpret and summarize complex data in preparation and generation of statistical and analytical reports to provide intelligence for continuous improvement of regional customer knowledge competence that supports fact-based decision-making ⦁ Prepare CEO Business performance dashboards to provide comprehensive reporting, analytical and advisory services to Sales, Network, Customer Relations and Product Teams as well as the Top Management. ⦁ Develop hypothesis-driven analysis and statistical models to identify geographical/regional trends and key drivers in consumer behaviors that can be used to develop compelling value-props for subscribers as well as identifying areas of opportunity for cross-sell. Show less