Adele Smith Email & Phone Number

York

Managing acquisition for B2C, eCommerce and Brand.

York, United Kingdom

York, United Kingdom

Brand, Acquisition and Marketing support for Benenden Health’s brand relaunch. Creation of Brand Guidelines, Brand Governance, TTL Acquisition collateral and Internal Communications support.

Manchester, United Kingdom

Headed up brand, reputation and content, as well as design and implementation of initiatives to deliver Co-op’s strategic differentiation.This role has been an interesting departure from my usual brand roles. In Co-op, it's the pursuit of those intrinsically Co-op differences that matter and that's where my energies are focused - working with colleagues.

Harrogate, United Kingdom

Development and implementation of a new brand to support the ambitions of a new modern mutual, created by the merger of two fantastic brands - Engage Mutual and Family Investments. The OneFamily brand is genuinely built around families and seeks to be relevant to their needs in today's financial environment, providing help where other organisations.

Harrogate, United Kingdom

Created and introduced Engage's Brand Guidelines for both Direct to Consumer and Business to Business. Both focusing on the hopes and fears of today's families, in the context of their financial commitments and the growing unease about traditional financial solutions.Managed our Brand Tracking work. And worked with the Insight Team to deliver a deeper.

West Yorkshire And India

Have recently been spending time in India, re-charging my creative energies and getting inspired by all things innovative and beautiful. Am busy blogging and sharing my findings on a wide range of social media platforms. Consultancy positions: Am also helping my very good friends at www.lazydays.co.uk extend their brand reach through strategic social media.

Leeds, United Kingdom

Three month contract looking after the marketing communications for a fantastic digital marketing agency who provide a pure online creative, content and web-development service and have an enviable market leading reputation for their Insight & Strategy, Brand Communications, Digital Marketing, Web Development, CMS, Mobile and Social & PR. These guys really.

Sheffield, United Kingdom

Managed a team of three brilliant Marketing Managers dedicated to making the Plusnet broadband experience the best in the market and making sure that everyone knows about it.

Sheffield

Joined Plusnet just as it was preparing to embark on a journey from a highly respected niche broadband provider, acquiring customers through word of mouth, and with no significant advertising presence.Worked with colleagues in BT to create a significant step-change for the brand, building presence to make Plusnet a household name, ranking in terms of.

Leeds, United Kingdom

Managed the review and implementation of the first direct brand refresh, giving agencies the opportunity to completely re-examine what first direct had come to mean to its many customers over the years, and to articulate this simply and proudly.Delivered this brand refresh at every customer touch-point - statements, cheque books, ATMs, you'd be surprised.

Leeds, United Kingdom

Working within a creative team responsible for the look and feel of the first direct brand, managed all below-the-line customer communications, being responsible for cross-sell, upsell and retention.Making sure that customers were kept informed of all new products available to them, of any changes to their existing products and to ensure that their.

Norwich, United Kingdom

Delivered Virgin Direct's eye-catching press advertising with the brand's characteristic humour.Dedicated to the Pensions, PEPs and Life Insurance aspect of the brand, focusing on the emotional and rational elements contributing to consumer decision making to create a strong purchase rationale.

Practitioner, Healing Through Nutrition

Ma, Global Communications

Specialised in Global TV culture. Advertising, psychology, anthropology and media.

Ba Hons, Fashion And Textile Design

Cam Certificate, Certificate In Communications, Advertising And Marketing

Activities and Societies: Advertising, Marketing, Media, Research and Behavioural Studies, PR, Sales Promotion and Direct Marketing