Marketing Specialist
Trotec Laser, Inc
Plymouth, Michigan
Marketing (PR/Communications focus) Specialist•Key contributor to sustaining a professional, customer-centered brand through online presence•Develop, release, and manage email marketing campaigns as prescribed by the strategic marketing plan•In collaboration with marketing leadership and subject matter experts, draft, edit, and publish copy for a variety of content types including emails, success/customer stories, infographics, articles, blogs, advertisements, e-books, newsletters, brochures, datasheets, and narratives•Work with Campaign & Demand Gen, Product Marketing, Brand & Comms, and Events/Field Marketing to deeply understand the buyer persona, buyer’s journey, messaging, positioning, and value propositions•Develop, manage, and report on metrics for communications campaigns and associated marketing efforts•Provide various levels of editing (from full edits to proofreading) for a range of report types and other written deliverables•Collaborate with Marketing Director and Marketing Manager(s) to develop and implement communication plans across the marketing landscape•Assist with creation of content and customer interaction across all social media platformsSales•Strategic partner to multiple sales representatives to help accelerate growth in assigned territories: FL, TX, LA, HI, N Cali, and New England - Over $4.5 million from my efforts in 2022•Provide exceptional customer service for existing and potential prospects, qualify new lead sources, and build relationships•Work to support marketing activities and execute lead generation campaigns and events