I joined Mindshare in 2007 as its Chief Marketing Officer for North America. As CMO, my team added north of $1.5Bn in net new business billings and successfully defended another $1Billion. with 3 major wins In 2010, we topped RECMA's ranking for agency competitiveness. This performance was recognized by Advertising Age, who named me a “Media Maven”. In 2014, I moved from New York to lead Mindshare's Chicago office. Since then, we've doubled the office, in both billings and headcount. With over 350 employees, Mindshare Chicago is now one of our largest offices, globally. We have the scale to support deep capabilities in comms planning, programmatic, content, search and social, but we still have the intimacy and "can-do" culture of a start-up. We have terrific clients who challenge and inspire us every day. We manage Kimberly-Clark globally from this office and anchor the US presences for Mindshare's global relationships with Dyson, BP and BBVA. We have a wealth of CPG clients, including General Mills, Tyson Foods, Purina and MIzkan. We're very proud of our relationships with Abbott, American Family Insurance and CDW.Prior to joining Mindshare, I was a Media Director in Johnson & Johnson’s Global Marketing Group. During my time there, we drove a tenfold increase in J&J’s digital media investment and established J&J as one of the most innovative digital marketers in the healthcare industry. My contributions to Johnson & Johnson were recognized by The Delaney Report, who named me “Corporate Media Executive of the Year” in 2006 and also by Media Magazine, who named me to their “Media 100” list in 2004 and 2005. The IAB also recognized my team with a “Marketer Impact” award for the dramatic acceleration in J&J’s digital marketing capabilities.
Listed skills include Digital Media, New Business Development, Marketing, Analytics, and 20 others.