Building and Scaling the Goheadhunt recruitment platform, transforming how businesses attract and retain talent through smart, innovative technologies. Developing and implementing talent pooling and matching solutions, moving away from traditional job boards to advanced AI-powered recruitment methodologies, including virtual interviewing and predictive candidate matching.Securing wide-range adoption of Goheadhunt’s solutions within key industries, including Tourism, Hospitality, Events, Healthcare, and Early Childhood Education across Australia.Established strategic alliances with key organisations, positioning Goheadhunt as a great platform for career pathways, apprenticeships, and talent acquisition.Building processes and procedures across sales, customer success, and technical support teams. Establishing efficient workflows that streamlined operations, enhancing both internal productivity and customer satisfaction.

Digital marketing trainer and speaker on marketing and digital transformation strategies. Training sessions or seminars help in engaging the whole team and get them thinking about digital change. I have run a number of webinars and attended as a speaker at corporate annual conferences.

- Led Osprey Marketing for 10 years, establishing it as a forward-thinking agency delivering exceptional results for high-profile clients across multiple industries. - Designed and managed the execution of marketing strategies for international franchises, large industry associations, industrial manufacturers, start-ups and international brands.- Designed and developed customised web solutions, including trade portals, membership management systems, online directories, selection tools, and Learning Management Systems (LMS). - Successfully executed digital transformation projects, including the migration to new CRM systems for large industry associations, enhancing operational efficiency and customer relationship management.- Led a team managing social media accounts and ad campaigns for our clients, including weekly content creation and monthly ad campaigns. - Managed the delivery of photography and video production services for clients.- Managed international, national and regional expos, CPD events, and industry workshops across Australia. Organised and executed large-scale events, including the Irrigation Australia International Conference & Exhibition and the International Commission on Irrigation and Drainage Congress and IEC Meeting.- Managed over 1 million customer and stakeholder contacts for clients, executing EDM campaigns including e-newsletters, promotional emails, system-automated emails, customer journey emails, and surveys. Leveraged CRM and data analytics to improve targeting, engagement, and retention.- Consistently achieved above-industry average industry open, engagement and conversion rates. - Designed and implemented eCommerce platforms, integrated CRM systems, and advanced web solutions, enhancing business operations and customer engagement.

Diploma of Marketing - Advanced Diploma of Management - Diploma of Business

Diploma of Business - Diploma of Management - Diploma of Marketing