Adhiraj Singh Email & Phone Number

Delhi, India

Gurugram, Haryana, India

Responsible for driving organic growth across apollopharmacy.in & apollo247.com. Solving issues & creating new levers of growth across Pharmacy, Doctor Consults & Medical Lab Tests business verticals.Setting up key data dashboards across GSC & technical audits across Screaming Frog & SEMRush for better visibility and stakeholder management (business heads)Results (May'24 vs Aug'24)Pharmacy Business Unit📈 124% Traffic Growth from Product Pages (Transacting Traffic)Doctor Consultation B.U📈52% Traffic Growth from Doctor Listing & Profile PagesMedical Lab Tests B.U📈45% Traffic Growth from Lab test booking pagesSEO RoadmapTechnical✅Solved CRUX issues using RUM data; Clear actionables for developers to solve for optimized performance across CLS, LCP & INP✅Pagination issues resolution✅Canonical handling across user journey✅Crawl budget optimization✅Schema correction✅Developing contextual interlinking strategyContent✅Developed content framework across 3 Line of Businesses✅Leading a team of medical writers, aligning them with keyword volumes for higher impact✅Creating content clusters and sub-clusters to tap in to larger universe of search keywords✅Developing new on-page inventories for richer content

Gurugram, Haryana, India

New Delhi Area, India

Gurgaon, India

+ Performance Marketing – Driving online sustainable sales through Google PLA, Search, Display & Facebook. SEM & PPC strategizing and execution; includes content creation and placement analysis. Key performance indicators being ROAS, Cost per Sale/Transaction & Cost per Acquisition + ATL Campaign – Media planning & execution in key campaigns such as MuscleBlaze “Ziddi Hoon Mai” & MuscleBlaze “Tum Nahi Samhjoge”, MuscleBlaze “ Humari Bhuk Alag Hai” & HealthKart “Apple Cider Vinegar”. Responsible for : - Driving & measuring online sales - Online product launches – Digital campaigns designed for reach and immediate sales - Digital Above the Line Campaigns – Branding campaigns with measurable awareness, consideration & sales impact - Structuring Marketing Mix & Merchandising Mix (online channels)

Gurgaon, India

+ Facebook Marketing: Delivering scale & sustainable online sales. - True attribution analysis to understand contribution; attribution analysis between First Click, Last Click & 28-day click through attribution - Structuring merchandising mix basis sales, website engagement & audience level insights - Setting CPA/CPT benchmarks by category & audience - Content visualization + Email Marketing: Retention & Increasing CLV. Keen focus on activation and re-engaging database. + Marketing Automation: Setting up website engagement & Email automation - Structuring marketing automation efforts; optimized by chunking implementation & forecasting impact + Performance Measurement: Structuring analytics efforts to better understand different marketing channel and their contribution. - Attribution analysis - Website performance dashboard

Ghitorni

Structuring and optimizing campaigns across Facebook along with content creation. Setting up marketing analytics dashboardAffiliates and re-targeting management

Okhla

New Delhi Area, India

1)Market mapping (gurgaon market potential for upcoming TAJ property in gurgaon).2)HIB- audit and identification process.

Master Of Business Administration (M.B.A.), Marketing

Activities and Societies: sports club

B.E, Engineering

Education record

Activities and Societies: community service,house art captain